Report: 80% of Organizations Agree Account Based Marketing Improves Customer Lifetime Value

Research Shows More Companies Invested Significantly in Account Based in 2018 and Investments Will Continue to Rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of account based organizations, specifically identifying the tactics, budgets, resources, and results that make the leading account based businesses successful. The research provides B2B sales and…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink Named a Leader on Two G2 Crowd Grids, a FrontRunner for Project Management by Gartner's Software Advice, and a Customer Experience Award Winner by Software Reviews Mavenlink, the leading provider of cloud-based software for the modern services organization, announced that it has been recognized with four different customer-influenced awards, including recognition as a Leader in G2 Crowd's Best Project Management Software grid, as well as its Best Professional Services Automation Software (PSA) grid for Fall 2018.…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Zoomdata Launches Global Reseller Partner Program Based on Customer Demand

With 3x Channel Growth, Zoomdata Launches ZAP! - the Zoomdata Application Partner Program - to Provide Channel Partners with Resources for Enterprise-Wide Deployments Zoomdata, the company reinventing BI, announced that it has launched ZAP! - the Zoomdata Application Partner program. Over the past year, Zoomdata has witnessed 3X growth in sales via channel partners. Much of this growth has been international, with an emphasis in Europe and the Asia Pacific regions. As customers across the globe increasingly seek the help…

Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Neustar and Thunder Join Forces to Deliver Better Customer Experiences, Powered by People-Based Intelligence

Thunder Experience Cloud, the leader in people-based ad serving, and Neustar Marketing Solutions  the leading unified marketing intelligence platform for marketers, announced the integration of Thunder’s people-based ad server with the Neustar Identity Data Management Platform (IDMP) and the Neustar MarketShare solution. The partnership will enable brands and agencies to quickly customize ad creatives to each customer, as well as measure performance for real-time optimization. Thunder's dynamic creative optimization (DCO)…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Lastline Announces Superior Protection For Both Cloud-Based and Customer-Managed Email Systems

New Best-In-Class Email Security Product Protects Office 365 and Gmail Users from Evasive Malware, Phishing, Account Takeover, and Other Advanced Threats. Lastline, the leader in advanced threat protection, announced the immediate availability of Lastline Email Defender, a line of products that deliver an added layer of defense and unmatched protection for both cloud-based and customer-managed on-premises email deployments. The new products deliver superior protection from advanced threats that are engineered to defeat…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing

Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the leading provider of AI-enabled ABM solutions, has launched its next-generation platform called Lattice Atlas. The platform helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Marketing organizations struggle to scale their Account-Based Marketing (ABM)…

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, one of the largest independently-owned marketing agencies in the country and a leader in brand to local data-driven marketing and experience curation, was among the selected companies that Forrester invited to participate in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018 report. In this Wave report, Ansira was named as a Strong Performer and received…

Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Demandbase Appoints Trish Sparks as Chief Customer Officer

Seasoned Customer Success Executive, Trish Sparks to Drive Strategy, Scale and Long-Term Customer Growth Demandbase, the leader in Account-Based Marketing (ABM) announced that Trish Sparks has joined the company as Chief Customer Officer. Sparks comes to Demandbase from LinkedIn with more than a decade of pre-sales, sales, operations and customer success leadership experience at B2B technology companies. In her new role, Sparks will lead the company’s customer strategy, scale the customer success function, drive customer…

Atento’s Solutions Based on Cognitive Technology Create a More Satisfactory and Efficient Customer Experience

The Use of Cognitive Technology Is Part of Atento Digital's Specialized Offer to Maximize the Opportunities Offered by Digitalization Throughout the Client's Life Cycle Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide incorporates cognitive technology into its customer experience services and solutions to increase final consumer satisfaction and the effectiveness of the business processes…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…