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Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

Software AG Joins the Open Data Initiative

webMethods.io brings connectivity to the Open Data Initiative, helping organizations turn their data into value Software AG announced that Software AG will participate in the Open Data Initiative (ODI) as a member of the Partner Advisory Council (PAC). Originally announced by Microsoft, Adobe and SAP last year, the ODI aims to help companies transform their customer experiences through real-time insights delivered from the cloud. Software AG joins a growing roster of enterprise software companies contributing to the…

Software AG Joins the Open Data Initiative

webMethods.io Brings Connectivity to the Open Data Initiative, Helping Organizations Turn Their Data into Value Software AG  announced that Software AG will participate in the Open Data Initiative (ODI) as a member of the Partner Advisory Council (PAC). Originally announced by Microsoft, Adobe and SAP last year, the ODI aims to help companies transform their customer experiences through real-time insights delivered from the cloud. Software AG joins a growing roster of enterprise software companies contributing to the…

MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, Personalized Customer Experiences MuleSoft Unleashes the Power of Salesforce Customer 360 by Unlocking Data Across Any Application, Source or Device - Wherever It Resides, Within Salesforce or Outside It World's #1 Integration and API Platform Provider Pledges to Skill up 100,000 Integration Trailblazers, Arming the Workforce of Today and Tomorrow with the Tools to Drive Digital Transformation…

Leadspace Fall 2019 Product Release Includes Automated 1st-Party Data Ingestion for Even More Robust Unification of Customer Profiles

The latest release from the leading B2B customer data platform focuses on helping go-to-market teams connect data across silos, for more intelligent orchestration of targeted and impactful customer experiences Leadspace, the leading B2B customer data platform (CDP) provider, announced details of its Fall product release, capping off a banner year of innovation. Most notable among the Fall highlights is a new, advanced set of capabilities for automated ingestion of 1st-party data, and other custom sources, to create…

Deloitte Working with Amazon Web Services to Create New Health Ecosystems Through Data

AWS Data Exchange, a New AWS Service, Helps Organizations Securely Find, Subscribe to and Use Third-Party Data in the Cloud; Deloitte’s Suite of Solutions and Services Can Help Life Sciences and Health Care Organizations Curate in a Private, Secure and Responsible Way to Enable Medical Innovation and New Data Driven Business Models Deloitte announced its work with AWS Data Exchange, a new service that makes it easier for millions of Amazon Web Services (AWS) customers to securely find, subscribe to and use third-party…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

TIBCO Joins The Open Group Open Subsurface Data Universe™ Forum

Membership Brings Analytical Expertise to Subsurface Community, Working to Drive Standards and Create a Central Data Repository of Earth's Subsurface Data TIBCO Software Inc., a global leader in integration, API management, and analytics, is pleased to announce – at its TIBCO Analytics Forum conference in Houston – that it has officially joined The Open Group Open Subsurface Data Universe (OSDU) Forum. The Open Group is leading the development of open, vendor-neutral technology standards and certifications. The OSDU Forum…

Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready Audio Data

There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a future-facing AI strategy extremely appealing to organizations looking to outperform competitors through Digital Transformation. Despite this, many organizations are not in a position to fully utilize the AI and Analytics tools they have at their disposable which are ultimately only as powerful as the data that fuels them. Voice data is the…

Datameer Introduces Neebo, the Revolutionary Cloud-Native Virtual Analytics Hub

Neebo Accelerates Insights and Creates Trusted Analytic Results by Enabling Line-Of-Business Analytics Professionals to Rapidly Discover, Share, and Collaborate on Analytics and Data Science Assets Across the Organization, Without the Help of It Datameer, a leading provider of data preparation and exploration, introduced Neebo, a new product that enables analytics and data science teams to find, combine, and publish trusted information assets in hybrid landscapes.  Neebo's self-service platform enables analytics…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins

Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged goods (CPG) manufacturers and retailers, Nielsen’s open ecosystem has sustained significant year-over-year growth, reflecting a roster increase of nearly 40% since August 2018. Showcasing the company’s strategic strength in e-commerce and wellness trends, Nielsen welcomes two new innovators in these spaces: Amazon automation and insights company CommerceIQ and wellness-focused data…

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

Information Builders Positioned in the Visionaries Quadrant of the 2019 Gartner Magic Quadrant for Data Integration Tools

Evaluation Based on Completeness of Vision and Ability to Execute Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the 2019 Gartner Magic Quadrant for Data Integration Tools for the second consecutive year. Modern enterprises leverage a growing arsenal of information sources that span internal, partner, and third-party applications, which often lead to information silos and insights…

Three Tips for Marketers to Break out of Work Silos

As the lines between marketing, advertising, and public relations continue to blur, working alone is no longer an option for most individuals and their departments. Roles and responsibilities are shifting and overlapping at an unprecedented pace, and marketers must adapt to avoid duplication of efforts and make sure everyone is working to their highest potential. The answer to breaking down silos is Collaboration. In fact, a recent survey commissioned by photo editing and graphic design platform, PicMonkey, cites…

Alluxio Delivers First Data Orchestration Platform Powering Multi-cloud Analytics and AI

Now available, open source and enterprise edition Alluxio 2.0 adds major capabilities to simplify & accelerate multi-cloud, data-intensive workload adoption and deployment Alluxio, developer of open source data orchestration technology used by seven of the world’s top 10 Internet companies, today announced at AWS Summit New York the availability of Alluxio 2.0 with breakthrough innovations for data engineers managing and deploying analytical and AI workloads in the cloud, particularly for hybrid and multi-cloud…

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

Databricks Accelerates APJ Expansion Following $250 Million Funding Round

Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of Apache Spark, announced the opening of new offices in Sydney, Australia, Tokyo, Japan and Bangalore, India, as the next step in the company's strategy to help businesses in the Asia-Pacific and Japan (APJ) region overcome challenges slowing AI adoption. The unified analytics pioneer, which established its APJ headquarters in Singapore in December last year, is valued at US$2.75…