DX Platform ON24 Files For IPO; Intends to List Shares Under Ticker Symbol “ONTF”

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

Adelphic Accelerates Platform Innovation

Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers Viant, a people-based advertising software company, announced new capabilities for Adelphic, its self-service DSP for omnichannel advertising, that will further advance brand and agency advertising across the digital ecosystem. Adelphic’s innovations and momentum are fueled by the industry’s increased demand for omnichannel, programmatic advertising solutions. Marketing Technology News: VERB…

Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform

Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner. Marketing Technology News:…

New Player in the E-Commerce Space Cart.com Completes Acquisitions of AmeriCommerce and Other Strategic Assets

Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their…

Candid Set Out for World’s First Fully Integrated Marcom Platform

New acquisition of Dutch market leader in brand design Millford Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand logos, visual identity and packaging design and works for leading clients such as Ahold, Heineken, Schiphol, PPG, JDE and Unilever. With this latest acquisition, Candid is taking the next step in bringing together all marketing and advertising disciplines into a fully integrated platform for advertisers. The first in the…

Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation

Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With…

Video Template Platform Biteable Raises $7 Million Series A Financing Led by Cloud Apps Capital Partners

Biteable, an online video builder, announced that it has raised $7 million in venture funding led by Cloud Apps Capital Partners. Biteable will use the investment for product development and expanding its global customer base. The company expects to continue scaling its teams across go-to-market, product, engineering, and operations functions. The company has doubled its headcount within the last year, and hiring continues across all functions. Cloud Apps Capital Partners' investment provides Biteable with access to…

TrueCommerce Named as a Contender in IDC MarketScapes for Worldwide B2C and B2B Digital Commerce Platforms 2020

TrueCommerce, a global provider of trading partner connectivity, integration, and unified commerce solutions, has announced that it was positioned in the Contender Category of the IDC MarketScape for Digital Commerce 2020 report series. The company was positioned in reports—the B2B and B2C Digital Commerce Platform Vendor Assessments. Marketing Technology News: BBTV Launches New Mobile Game Offering with Fernanfloo “We are honored to be recognized by the IDC MarketScapes as a Contender in this highly competitive space,”…

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Giift Launches Giift Engage – an Innovative Digital Engagement Platform

Giift, the only complete Rewards Management Platform, announced the launch of Giift Engage, a unique marketing tool to drive customer engagement through rewards-based offers. With a wide variety of programs available and adopted by customers, loyalty programs need to evolve from being simply passive and automated point granting systems to becoming tools that companies use to proactively engage with their customers. Giift Engage addresses this need with an innovative solution that leverages assets and expertise that Giift…

Aviso Achieves SOC II Type II Certification and Files 4 Additional Patents Across New Platform Innovations

Aviso, the only AI Revenue Intelligence platform that closes the loop from predictive forecasting to turn-by-turn deal guidance, announced that it has filed 4 additional patents, successfully achieved the coveted SOC II Type II certification, and has launched several new innovations including in the areas of CRM sync, feature extraction, and path guidance. This momentum comes at the heels of a strong Q3 for Aviso, with additional funding, 4 patent filings in the third quarter, and key wins. Companies like Honeywell, Dell,…

The SeaChange Framework Solution Enabling Content Owners & Providers a Complete OTT Streaming Platform

SeaChange International, Inc., a leading provider of cloud based video delivery platforms worldwide, equips Content Providers and Owners with a cloud-based end-to-end OTT Streaming Platform, from Content Acquisition to Delivery, for Direct To Consumer (DTC) providers. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships The SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and…

Spindustry and Znode Announce New E-commerce Partnership

Spindustry, a web development and digital marketing agency, has announced a new partnership with Znode, an enterprise B2B e-commerce platform. Spindustry supports e-commerce systems, sales channel portals, intranets, field team management portals and enterprise websites. The Znode and Spindustry partnership aims to serve the digital agency’s e-commerce business as well as focus on serving more customers, particularly in the agriculture industry. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce…

MediaPlatform Adds StriveCast As Video Delivery Partner

StriveCast P2P eCDN Allows Organizations to Optimize the Delivery of Video Across Existing Network Infrastructure MediaPlatform broadened the number of video delivery technologies supported in its Broadcaster live webcasting platform with the addition of the StriveCast P2P eCDN to the list of its peering partners. StriveCast’s P2P eCDN is a browser-based peering solution that lets organizations deliver high-quality, scalable live video streams at minimum bandwidth requirements. StriveCast Enterprise establishes…

Top MarTech Predictions 2021 For Retail, E-commerce and AdTech

In today’s Predictions Series, we sat down with industry leaders with a combined experience of over 80 years in retail, e-commerce and adtech solutions. These include insights from the following leaders: Episerver CMO Kirsten Allegri Williams Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise  & Former Chief Executive Officer, Walgreens Boots Alliance. David Wharram, CEO of Coast Digital Luke Taylor, founder and COO at TrafficGuard, Leena Iyar, chief brand officer at…

Centerfield’s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered Chat

Centerfield, a technology-driven marketing and customer acquisition company, announced the addition of AI-powered chat to its customer acquisition platform, Dugout. Centerfield optimizes millions of shopping experiences for the world’s leading brands. Dugout is now able to engage with customers via an automated chat experience that quickly understands shopping intent and enables a smooth handoff to a purchase via e-commerce, sales center or other channels. These advancements have boosted total sales and reduced costs…

Astek Strengthens Its Position in the E-Commerce and Digital Experience Sector With the Acquisition of INEAT

Astek strengthens its position in the e-commerce and digital experience sector with the acquisition of INEAT The Astek Group announces the acquisition of the French group INEAT, a specialist in digital experience and e-commerce. With 300 employees in France, China and Canada, INEAT achieves a turnover of 22 million euros. Thanks to this acquisition, Astek is strengthening its geographical footprint in several key regions of the world. In France, the Group gathers now more than 200 employees in Lille area, and is…

OTT Data & CTV Measurement Insights Platform App Science Launches From Stealth

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be…

Nielsen Global Connect Displays Impressive E-Commerce Measurement Strength And Power For U.S. Online Grocery Industry

Nielsen Global Connect shared details of the notable expansion of its U.S. e-commerce measurement business. During a historic year of e-commerce consumer adoption, Nielsen Connect brought laser focus to understanding today's omnishopping consumer. Within the U.S., in 2020, strategic enhancements to Nielsen Global Connect's ePanel methodology bolstered the company's read into the growing e-commerce marketplace. Nielsen Global Connect's ePanel of over 1.5 million households now captures over 700,00 online transactions each…

An E-Commerce Game-Changer: Introducing Data-Driven Customer Profiles from ShopFluency

Every marketer wants consumer data, and the Fortune 500 elites pay big bucks to have their data organized, analyzed, enhanced, and ultimately used to inform better business decisions. And with the growth of e-commerce and direct-to-consumer marketing during the pandemic, there has been a swell of demand for accessible, actionable consumer data among smaller companies. With the launch of ShopFluency, e-commerce and DTC brands can finally have access to the kind of big data analytics previously reserved for the world's largest…