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Equifax Launches Multi-Dimensional Fraud Prevention Solution

New Luminate Platform Combines Machine Learning, Advanced Analytics and Intelligent Orchestration to Help Mitigate Fraud Equifax continues its industry leadership in fraud prevention with the release of its cloud-based platform, Luminate. Introduced at Money20/20 in Las Vegas, Luminate uses advanced analytics, artificial intelligence (AI), machine learning and data orchestration to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle. Fraudsters have become more…

SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

IBM, Raw Seafoods Collaborate to Use Blockchain to Help Improve Seafood Traceability and Sustainability While Addressing Fraud

Raw Seafoods, Santa Monica Seafoods, and Regional Fisherman Will Digitize their Supply Chain for Scallops Using the IBM Food Trust Platform IBM and Raw Seafoods Inc. announce a new collaboration connecting global sourcing partners, retailers, and restauranteurs who will begin using IBM Food Trust platform to enhance seafood traceability. Built on the IBM Blockchain Platform, the initiative will start by digitizing the supply chain for scallops sourced from the Atlantic Sea Scallop Fishery. Workers…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

Influencer Fraud Is a $1.3 Billion Racket, but Companies Can Protect Themselves from Being Scammed

The Lilian Raji Agency Releases “Influencer Fraud: Weeding out the Fakers, Liars and the Delusional,” a Complimentary E-Book with Detailed Guidelines to Help Companies Protect Their Marketing Budgets from Influencer Scammers. Ever since the study, “Brands Whose Instagram Sponsored Posts Had Highest Fake Follower % (>$10k Spend)” was released last year, concern over influencer fraud has dominated headlines.  Professor Roberto Cavazos of the University of Baltimore’s most recent study discovered companies are being…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8 billion, Revolve Group primarily targets Millennials and Generation Z. Revolve claims it spends 70% of their Marketing war chest on 3,500 small, mid- and macro-tiered influencers. In its SEC filing, the company mentioned the word “influencer” no less than 79 times. This Gen Z company is not alone. Amazon has paid the going rate for an…

Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…

PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the findings of its second Quarterly Mobile Index (QMI), highlighting key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency with mobile in-app…

Combatting Ad Fraud Requires Smart People, Not Just Smart Tech

Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads. This year alone, fraudulent advertising is expected to cost businesses $23 billion, money that’s essentially wasted on bots and fraudsters. Unfortunately, fraud has become such a pervasive problem that many marketers just chalk it up to the cost of doing business. They even plan for it in their budgets, opting to take the lower-cost buy, knowing that nearly 20% of it could be…

3dcart Partners with Clearsale to Deliver Comprehensive E-Commerce Fraud Protection for Customers

3dcart offers its merchants higher approval rates and virtually eliminates chargebacks through its partnership with leading fraud protection provider ClearSale International fraud protection leader ClearSale announced that it inked a partnership with leading eCommerce platform 3dcart. This featured partnership offers 3dcart customers advanced card-not-present fraud protection that combines machine learning with human expertise to deliver the industry's highest order approvals and lowest rates of false positives. Customers…

Fraud Evasion Must Start with Data Sources

Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they feel, what they think and what information they seek, the better we can engage with them. The power of data though, is directly proportional to the truth it captures. If data does not capture true insights, the campaign that follows will be misguided. For many, this has driven interest in first-party data, with an emphasis on capturing proprietary…

Emailage and Featurespace Partner to Tackle Application Fraud

World leaders in fraud prevention strengthen authentication and improve compliance at account opening Emailage, global leader in online fraud prevention and email risk assessment, has teamed up with Featurespace, the world leader in risk detection and fraud prevention, to protect global eCommerce and financial services organizations from the growing threat of online application fraud. Application fraud grew by £29.4m (or 159 per cent) last year, according to UK Finance. Application fraud occurs when criminals use stolen…

Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard

Bidstack Group, the in-game advertising group, announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of Bidstack’s gaming inventory by removing fraudulent ads and will help guarantee advertisers a brand safe environment to run their campaigns. Pubguard has built proprietary technology that automatically reviews creatives served in-app and on mobile web and desktop web to identify offensive, malicious, illegal ad content, and malware which can be blocked at a client’s…

Gift Cards Surpass Wire Transfers as Top Fraudster Cash-Out Method

Agari releases findings of new quarterly email security trends report Agari, the next-generation Secure Email Cloud that restores trust to the inbox, released the findings of its Q3 Email Fraud and Identity Deception Trends report that delves into changing techniques used in email fraud and scams, during the April to June 2019 period. The top finding shows that fraudsters continue to shift away from their traditional methods. Gift cards have become the preferred mode that…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…