Browsing Tag

ad fraud

Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Vidy Expands Decentralized Video Ad Network

 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads, or getting access to publishers' premium…

Minute Media and Protected Media Collaborate

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a wide-reaching collaboration to ensure validated high-quality traffic for advertisers across the company's publishing assets and technology users. Protected Media's cybersecurity-based ad fraud solution enables Minute Media to create transparency and trust between advertisers and publishers that use its rich video content and platform. Straddling both the supply and demand sides of the…

Kubient’s KAI Identifies SynthNet Ad Fraud

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced the identification of previously undetected fraudulent synthetic network (SynthNet) designed to present web based or computer-generated traffic as legitimate mobile application traffic coming from premium app publishers. The SynthNet fraud was detected through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that uses pattern…

Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Study: Key Challenges for Digital Publishers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September 11-18, 2020. Nearly Half Struggle With Billing Management, Delaying Payments As a result of the coronavirus pandemic impacting…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container for Public Comment

API Specification Will Simplify Implementation and Support Latest Advances in Technology and Ad Formats for Easy, Secure, Scalable Adoption In Public Comment until September 28 IAB Tech Lab released SafeFrame 2.0 for public comment for a 60-day period until September 28. SafeFrame is an API specification for communication between a web page and an ad that is enclosed within an iframe on the page, enabling safe ad interactions (e.g., ad expansion) without direct access to the publisher’s page data. SafeFrame 2.0 is a…

Escalated Offers Advanced Warning: ‘Website Publishers Face Greater IVT Volume Amid Increased Internet Usage’

Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their day on the internet, web publishers are experiencing a flood of invalid traffic (IVT), increasing the risk not only to their own business, but also to revenue generated by their advertising partners. Escalated is a trusted provider of real-time ad-fraud protection, geared toward IVT, bots…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Box, Finn AI, 180byTwo, Grapevine6, Genesys, Peer39, and AdMaven. Australian Neobank, Xinja, Helps Transform Customer Experience With Box Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be…

AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

Adware Accounts for 72% of All Mobile Malware

Avast Threat Labs intelligence shows the share of Android adware has risen by 38% in the last year Avast, a global leader in digital security products, has found that adware now accounts for the vast majority of Android mobile malware. Statistics gathered between October and December 2019 by Avast's Threat Lab experts show that adware was responsible for 72% of all mobile malware, and the remaining 28% consisted of banking trojans, fake apps, lockers, and downloaders. Mobile adware is software that hijacks a device in…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Ad Threat Attacks Are Evolving: How Your Strategy Needs to Shift

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 percent in 2018. The bad news: More than 60 percent of holiday ad threat attacks were far more malicious exploits. Now more than ever, publishers and advertisers must remain vigilant to combat online security threats that…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…