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NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for…

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

Digital Science Launches Anywhere Access for Fast, One-Click Delivery of Full-Text Scholarly Content

Cloud-Based Library Technology Offers Immediate Access to Library e-Resources Wherever Researchers Start Their Discovery Journeys Researchers can now experience open access (OA), subscription and on-demand content faster than ever before with Digital Science's Anywhere Access - the first cloud-based solution to bring one-click access to millions of full-text scholarly articles. Access to full-text literature is an essential part of the research lifecycle, yet it remains one of the most time consuming and…

Engine Group to Be Rebranded as Engine to Deliver Data-Driven Marketing Solutions for Brands, Agencies & Publishers

Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business units – ORC International, Deep Focus and Engine Media – under one brand as Engine. At the core of new Engine is its proprietary data platform, Engine Connect. The platform combines client data with Engine’s own proprietary data, including behavioral data from their programmatic media…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Multi-Million-Dollar Content Partnerships with Pop Group NOW UNITED and Cartoon Network Kick-Off New Era of  Industry-Leading Unstereotype Initiative by Unilever Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever…

Donuts Launches BL.INK: Unprecedented Branded Short Link Solution

Embraced by Leading Brands and Digital Marketing Thought Leaders Donuts Inc., the global leader in high-quality, new top-level Internet domains, announced general availability of BL.INK - an exciting new short link solution that uniquely leverages the power of real words - including Donuts' leading portfolio of 240 new top-level domains - for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies…

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

The Foundry Serves as Meredith's Creative Content Resource The Foundry at Meredith Corporation has been honored with three awards at the 22nd Annual Webby Awards for its work in immersive content, it was announced by The Foundry at The Webby Awards Show. Holographic capture company, 8i, created groundbreaking virtual reality experiences in partnership with The Foundry's LIFE VR. "Buzz Aldrin: Cycling Pathways to Mars," in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

PowerIQ To Deliver AI-Driven Content Technology PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to real-time intelligence, competitive insights and identifies the most successful content produced by competitors and industry influencers. "PowerIQ is a cross between a virtual research assistant and a content coach. For…

Facebook Tops YouTube for Branded Video Ads According to New Study by Clinch

Study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren't Necessarily Leveraging the Right Creative to Maximize ROI Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalized video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns specifically…

TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium

Tom Rassweiler VP, Content Reinvention,  Arkadium The State of Content Marketing in 2018 revolves around real-time personalization and customer experiences. Content marketers are increasingly deploying strategies to build, distribute and repurpose interactive content that delivers engagement, traffic, and revenue, in addition to sustained brand visibility, across all marketing channels. Picking the right content marketing technologies can help identify traffic-boosting interactive content that keeps the audience on your…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

Nielsen Branded Integration Intel Unveiled to Measure Performance of Product Placements

Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of Nielsen Branded Integration Intel. Nielsen Branded Integration Intel is an innovative solution that seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand, and advertisers recognize that branded integrations are a valuable way…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

Big Block Taps Former Leo Burnett EVP, Tom Flanagan as Chief Content & Innovation Officer

The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP Tom Flanagan to its executive team. Flanagan will serve as Chief Content & Innovation Officer at Big Block. Content Marketplace is a Global Match-Winner At the time of this announcement, Tom Flanagan said, “I joined Big Block because of the dynamic marketplace of entrepreneurial services, entertainment capabilities and new ventures…