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SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Cloudbakers Expands Executive Team With Chief Marketing Officer Hire

Joel Hughes joins Cloudbakers as CMO Joel Hughes joined the executive team at Cloudbakers in March as Chief Marketing Officer. For the past 19 years Joel has supported the technical side of B2B media at multiple B2B publishers in roles covering IT, software engineering, and digital product development & strategy. Joel has also been a Cloudbakers client twice and was an early adopter of Google Cloud technologies. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources…

Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

Introducing AirSend, a Contextual Remote Work and Communication Platform for Professionals, Teams and SMBs, Now Free for One Year

Private collaboration channels combine the best of chat, email, to-do lists and file sharing Allows remote collaboration for all types of professionals to work with their clients Insight into remote work and file-sharing behavior led to a new product with seamless workflow across internal and external teams CodeLathe, the company behind a widely used enterprise file services platform used by millions of customers around the world, announced AirSend, a new product that allows people-centric…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Platform to Help Sales Teams Automate Personalized Customer Interactions…

The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

System Surveyor Expands Security System Design Platform with Customer-Driven Features

Expanded product catalog features and Google Earth integration help security professionals speed delivery of exceptional, critical services System Surveyor has upgraded its intelligent system design platform created to digitize and streamline the industry's historically manual approach to site surveys and design. Driven by customer feedback, these upgrades include expanded product catalog capabilities and enhanced Google Earth functionality. Both updates augment the virtual, collaborative elements central to System…

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Aparavi Announces its Data Intelligence and Automation Platform

Organizations will have the chance to join the Aparavi Early Access Program to influence the evolution of THE Platform that is transforming how companies deal with data chaos, risk, and opportunity Aparavi, a leader in data intelligence and automation software and services, invites customers and partners to gain early access to the Aparavi Data Intelligence and Automation Platform release. Members of Aparavi’s Early Access Program (EAP) gain exclusive access to the game-changing SaaS platform before being generally…

Higher Logic Announces Plan To Help Organizations Through Coronavirus Concerns With Engagement Platform

Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its…

Netwrix Now Delivers Data Classification for Google Drive and Integrates with Microsoft Information Protection

Organizations can reduce security-related stress with trustworthy data tagging and prove compliance with the CCPA faster and more easily Netwrix, a vendor that makes data security easy, announced today the release of Netwrix Data Classification 5.5.2. This updated version enables customers to enrich Microsoft Information Protection (MIP) capabilities by accurately and consistently labelling documents; improve the security of sensitive content stored on their corporate Google Drive; and ease the burden of CCPA compliance.…

Striim Bolsters Cloud Security, Adds Advanced Partitioning and New Data Pipeline Manageability Features for Streaming Data Integration to…

Striim Version 3.9.8 Includes Valuable Security Enhancements Including KeyStore Support, Stronger Password Security, and Multi-Layered Application Security, and Secure File Encryption when Loading Files to Cloud Storage Striim, provider of an enterprise-grade platform for streaming data integration to the cloud, has introduced a broad set of enhancements to its on-prem-to-cloud data integration offerings that strengthen platform and data security, improve data accountability, speed application development, increase…

SailPoint Extends the SailPoint Predictive Identity Platform with New Cloud Governance Solutions

New services provide governance for IaaS cloud platforms and workloads SailPoint Technologies Holdings, Inc., the leader in identity management, introduced identity governance for IaaS platforms, resources and workloads. As enterprises adopt a multi-cloud platform strategy across AWS, Azure and the Google Cloud Platform to keep pace with digital transformation, there is a heightened need to be able to govern access to these platforms with a single identity solution. With two new cloud governance services available as part…

Lloyds Banking Group Collaborates with Google Cloud

Google technology chosen for bank's public cloud transformation Google Cloud announced that Lloyds Banking Group, the UK-based financial institution that serves 26 million customers, will collaborate with Google Cloud to help drive its digital evolution and overall cloud transformation program. As part of Lloyds Banking Group's commitment to invest £3 billion to transform itself for success in a digital world, this five-year strategic collaboration will see Lloyds Banking Group deploy a number of Google Cloud services…

cnvrg.io Accelerates Enterprise AI Deployment Through Advanced MLOps Solutions Integrated with NVIDIA GPU Cloud Container Registry

Company offers NVIDIA GPU performance-optimized NGC containers on premises or on any cloud with MLOps, automation and monitoring capabilities, accelerating enterprise AI from research to production cnvrg.io, the data science platform simplifying model management with MLOps and continual machine learning automation, announces its advanced MLOps solution will be integrated with the NVIDIA NGC container registry. Through a full, native integration, cnvrg.io will deliver accelerated enterprise artificial intelligence (AI),…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

Avaya, Cisco and Genesys Contact Center Customers Can Move to the Cloud for Free With Talkdesk Boost for Business Continuity in 15 Days

Talkdesk Boost for Business Continuity neutralizes the impact of natural disasters on support operations with fast and easy transitions from on-premises to cloud contact center solutions Contact centers are high-risk locations for operational shut down due to virus spread or other natural disasters Talkdesk Boost enables the acceleration of digital transformation by augmenting existing on-premises systems with modern, intelligent cloud contact center applications In response to the Coronavirus outbreak,…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…