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Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners Are Evaluating How They Deliver Traffic Kochava Inc., the industry leader in measurement and attribution for connected devices, announced their latest industry ranking report of media partners. Of note, there was a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of conversions. This highlights that the bar has been raised as to the…

Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix

How big is your Marketing and Sales team? Our marketing team is under 10 — a majority of our team is dedicated to data science and development. What opportunities and challenges did you and Fraudlogix identify at the start of 2018 and have things worked out as planned? The digital advertising industry is constantly evolving and 2018 saw new challenges around GDPR and ads.txt implementation. We addressed GDPR by adjusting our products to comply with the regulation. Additionally, ads.txt implementation…

Miaozhen Systems, Tencent Beacon Jointly Issue White Paper on Anti-Ad-Fraud

Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help build a healthy and transparent ecosystem for the digital marketing industry in China. The 2018 White Paper on Anti-Ad-Fraud updates the status quo of digital ad fraud and its underground economy,presents an in-depth analysis of the technical composition of underground fraud economy and offers targeted anti-fraud solutions and preventive suggestions. Issuing the white…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the…

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable TV’ ads, which deliver targeted and personalized ads based on TV user interests. Traditionally speaking, OTT was a “secure environment”…

Janrain & Akamai Partner to Create a New Level of Customer Data Security

Janrain Secure Edge Integrates New Enterprise Security Capabilities into the Janrain Identity Cloud Customer identity data has never been more valuable than it is at this moment. It has become the core currency for global brands. And with this heightened value comes increased risk, as bad actors tirelessly find new ways to attack data systems with the goal of exfiltrating consumer data. Our clients value their customers and fully understand the need to manage consumer consent and profiles in a manner that earns trust.…

SendGrid Publishes Industry’s First Inbox Protection Rate to Increase Cybersecurity and Privacy Transparency Around the Holidays

Protects User Inboxes with 99.97% Success Rate While Processing Over 45 Billion Emails Each Month SendGrid, Inc., a leading digital communication platform that drives engagement and growth, is the first email service provider (ESP) to announce its Inbox Protection Rate publicly in an effort to increase cybersecurity and privacy transparency and to elevate the cause of inbox protection. SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious email from reaching SendGrid’s…

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, the global leader in digital risk management, released its 2018 Black Friday E-commerce Blacklist, a cyber research study analyzing the results of keyword queries of their Global Blacklist and mobile app database for the most trafficked e-commerce brands of the Thanksgiving shopping weekend in the US and UK. The results revealed the methods cyberthreat actors could employ this Black Friday shopping…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

Fluent, Inc. Appoints Andrea Haldeman as Senior Vice President of Sales

Fluent, Inc., a leading data-driven performance marketing company, announced that the Company has appointed Andrea Haldeman as Senior Vice President of Sales, effective immediately.  In this role, Haldeman will build and drive Fluent’s global sales strategies, client engagements and sales performance across all of Fluent clients, solutions and services. “We are delighted to welcome Andrea to the Fluent team.  Her broad sales and client capabilities will propel Fluent to continued success across the client experience and…

Simple Expands Intelligent Marketing Platform Into EMEA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17 million to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team. Wolfgang von Enckevort also joins Simple as global chief technology officer, based in London. Mr von…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

The End of Brand Demolition

Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online. This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with…