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Adverity Raises $30 Million in Series C Funding Round Led by Sapphire Ventures

Equity Investment Signifies Momentum in Automated Business Insights for the Marketing Data Platform Adverity, a leading force in marketing data intelligence and business ready data, announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits through IPO or acquisition. Also participating are Mangrove Capital Partners, Felix…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pinduoduo, Deloitte, Infogroup, Arti, and 8×8. Pinduoduo Subscribes to US$200 Million in GOME Convertible Bonds in Strategic Partnership Pinduoduo Inc.,  an innovative and fast growing technology platform and one of the leading Chinese e-commerce players, announced it will subscribe to US$200 million in convertible bonds (“CBs”) issued by household appliance and electronics retailer…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Smith.ai Improves Client Results for Legal Marketing Agencies like AttorneySync and GNGF

Law-firm marketing agencies choose leading virtual receptionist service to help their clients grow faster Two marketing agencies specializing in the legal industry have partnered with virtual receptionist service Smith.ai to offer their law firm clients the tools they need to capture and qualify new leads looking for legal services. After reviewing a number of services in the virtual receptionist category, AttorneySync and GNGF both chose Smith.ai for the company's proven track record of delivering comprehensive solutions…

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

Intellagents Adds Infinilytics to Marketplace for Next-Generation Claims Processing Capabilities

Infinilytics’ AI platform will lower costs, improve customer experience, and increase efficiency of claims management in a remote environment Infinilytics, an enterprise artificial intelligence (AI) and analytics provider delivering solutions for insurance organizations, is pleased to announce Intellagents, provider of an API ecosystem for insurers and Insurtechs which facilitates faster connections and profitable innovation, has selected the company’s AI-based solution, CHARLEE, to add insurance claims insights to the …

UrbanFootprint Expands Platform to Identify Populations Most Vulnerable to COVID-19, Helping Local Authorities and Communities Better Plan…

New data helps state and local agencies, researchers, NGOs and more access and map critical data to aid in COVID-19 emergency response and mitigation efforts UrbanFootprint, the leading location intelligence and urban planning software company, launched new data allowing state and local agencies, researchers and other key stakeholders to identify the communities most vulnerable to COVID-19. Combining the latest information about COVID-19 incidence and spread with UrbanFootprint's existing built-in data and analytics,…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Smartbox Transforms Customer Experiences With Nutanix

Retailer Leverages Technology To Enhance Customers’ Digital Experiences Nutanix, a leader in enterprise cloud computing, announced that Smartbox Group, a leading European retailer of gift experiences, expanded its relationship with the company to support its digital modernization project. Smartbox leverages Nutanix software to modernize its IT infrastructure, streamline operations, and reduce costs in order to delight customers with tailored, real-time experiences. A seamless omnichannel customer experience is now a…

MarqVision Launches a Vision AI Solution to Save Operational Costs of E-Commerce Companies

Harvard-Incubated Startup Introduces an AI-Enhanced Video Verification System for Online Retailers MarqVision, an AI-based SaaS company, recently launched its video verification solution, MARQ, that helps online retailers reduce operational costs arising from false customer complaints. This launch is the company's first public step towards fulfilling its mission of modernizing companies' physical operations with vision-based artificial intelligence. Marketing Technology News: IDTechEx Research on Virtual Reality: To Be…

Sixgill joins the ThreatConnect Developer Partner Program

Sixgill, a leading threat intelligence company, is pleased to announce its acceptance into the ThreatConnect Developer Partner Program. Cyber intelligence analysts using ThreatConnect’s intelligence-driven security operations platform will now be able to trial and purchase Sixgill threat intelligence feeds to gain better insights on vulnerabilities. Sixgill’s technology continuously generates intelligence from deep and dark web sources. With the recent introduction of Sixgill’s Darkfeed, users will benefit from automated…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

“Cloud Promotions” and “Online Contract Signings” Promote Double Promotions and Double Invitations in Weifang,…

According to the website of the Weifang Municipal People's Government, the government has been effectively working on COVID-19 epidemic prevention and control, and at the same time, has also been issuing invitations and introductions (i.e. inviting businesses and talents, introducing capital and intelligence, or Double Promotions and Double Invitations) by conducting online promotions, by canvassing businesses and by enabling investment agents. Marketing Technology News: GIACT Issues Report on the Growing Global Threat…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

TTEC Enters Into Strategic Partnership with Pega to Accelerate Digital Transformation Across the Contact Center

Two industry leaders combine to deliver customer success at scale TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of trans formative solutions for many of the world's most iconic and disruptive brands, announced a strategic partnership with Pegasystems, Inc., the software company empowering digital transformation at the world's leading enterprises. This partnership will empower clients with industry-leading digital transformation…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

A Look at the AI Tools Helping to Improve Marketing Productivity

Marketing agencies continuously strive to improve internal Productivity. One way to do this is by utilizing technology to help employees work better and smarter. Whereas once only large companies used Artificial Intelligence (AI) tools, the cost of this technology is much lower, putting it in the hands of the masses. AI has many uses, and one that teams are capitalizing on now is Productivity. In an AI study,  44% of executives said that the most beneficial aspect of AI is “automated communications that provide data that…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…