Five Ways 5G Will Change Digital Advertising

Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). 5G, the network that mobile data passes through, doesn’t have a set definition nor standards and tech specifications. But it’s generally agreed that 5G will make data uploads and downloads on mobile devices a whole lot faster. We’re talking about downloading a 3-hour movie via your wireless…

World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud

SAP SE announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice of the BI and analyst community. The survey, conducted by industry analyst firm BARC and one of the largest of its kind, continued to show top rankings and leading positions of SAP Analytics Cloud across four peer groups, including large international business intelligence (BI) vendors, integrated performance management products and data discovery–focused products. “The results of The BI Survey 19 show a very…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

ZoomInfo Acquires Seattle-Area Startup Komiko to Further Automate Go-To-Market Success

Market-Leading B2B, AI-Powered Data Platform Integrates Tools to Make GTM Intelligence Even More Actionable With Release of ZoomInfo InboxAI ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the acquisition of Seattle-area based technology startup Komiko, whose technology will integrate into the ZoomInfo Powered by DiscoverOrg platform. Designed to accelerate the sales pipeline with valuable analytics, Komiko’s AI-powered CRM automation, playbooks, and predictive analytics will be…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

TIBCO Congratulates Mercedes-AMG Petronas Motorsport on Winning the 2019 FIA Formula One World Constructors’ Championship

TIBCO's Advanced Analytics Solutions Drive Another Championship Win TIBCO Software Inc., a global leader in integration, API management, and analytics, congratulates Mercedes-AMG Petronas Motorsport for both winning its sixth consecutive FIA Formula One World Constructors' Championship and for celebrating 125 years of motorsport. With TIBCO's data and analytics solutions helping to deliver peak performance both on and off the track, Mercedes-AMG Petronas Motorsport is able to interconnect systems and unify data in…

ClickDimensions Launches Intelligent Dashboards, Powered by Sweetspot

New Marketing Analytics Offering Brings Enterprise-Quality Reporting Capabilities to Businesses of All Sizes That Utilize Microsoft Dynamics ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics, announced that the company has launched ClickDimensions Intelligent Dashboards. ClickDimensions acquired Sweetspot, a marketing intelligence platform, in the first quarter of 2019 and is now launching a groundbreaking marketing analytics solution which democratizes this technology, making…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Oracle Named a Leader in the 2019 Gartner Magic Quadrant for Data Integration Tools for the 11th Consecutive Year

Oracle named in Leaders quadrant based on its ability to execute and for completeness of vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Data Integration Tools report for the 11th consecutive year. This year's report states, "The data integration tool market is resurging as new requirements for hybrid/intercloud integration, active metadata and augmented data management force a rethink of existing practices." "We believe being recognized as a Leader in the Data Integration Tools category for…

The Cyberthreat Handbook: Thales and Verint Release Their “Who’s Who” of Cyberattackers

In our hyperconnected world, threat intelligence is crucial to our ability to better detect and prevent cyberattacks. This is the purpose of The Cyberthreat Handbook produced by Thales and Verint to provide insights into the most significant groups of cyberattackers through detailed rating cards Powered by the cutting-edge technologies and products of Thales and Verint, the two companies are pleased to present The Cyberthreat Handbook, a report of unprecedented scope designed to provide a classification and basis for…

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

MONAT Expands Relationship with VERB to Include New Skincare Line

MONAT’s Decision Driven by Ongoing Success Using VERB’s Sampling Sales CRM VERB Technology Company, Inc. , a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that anti-aging beauty products developer and distributor MONAT Global Corp has expanded their relationship with VERB to include their recently launched skincare line. Marketing Technology News: Outbrain Integrates with Google Display and Video 360 to Strengthen…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next generation, cross-device identification platform, to bring web-to-mobile targeting capabilities to marketers and advertisers. While mobile traffic continues to increase, consumers are still more likely to purchase on desktop, according to a report by Wolfgang Digital.…

Hexaware Partners With Ephesoft to Begin a New Era of Cloud-based Intelligent Content Capture

Hexaware Technologies Ltd, the fastest growing automation-led, next-generation provider of IT, BPO and consulting services, announced that it has partnered with Ephesoft, a pioneer in enterprise content capture and data discovery solutions. The partnership will help deliver business process transformation to leading organizations. Hexaware's Intelligent Automation solutions are transforming enterprises across the world by leveraging new-age technologies like Robotic Process Automation (RPA), Artificial Intelligence and…

Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data

First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound phone conversations Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which marketers can use to inform…