The report reveals an average viewing time of 22 seconds for Digital Turbine’s video ad formats Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetization…
Read More...

StackAdapt clients now have access to non-intrusive highly viewable in-game advertising across the globe as part of StackAdapt’s robust, multi-channel platform StackAdapt, the leading self-serve programmatic advertising platform,…
Read More...

Acquisition provides additional machine learning, fact-checking and data science expertise to help brands avoid and measure misinformation across global platforms Zefr, the global leader in brand suitability across walled gardens,…
Read More...

Advertising Automation Platform Recognized as a Top Provider in the Industry for Third Consecutive Year Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that the company has been named to …
Read More...

B2B buyers in the SaaS market today are spoilt for choice and some would agree that they have far too many tech solutions to choose from. Moreover, the fact that most buyers prefer spending majority of their buying journey doing their own…
Read More...

In a multi-channel marketing world, proper attribution and measurement models are key to driving true business ROI and market impact, catch more from this latest MarTech weekly highlight: ________ MarTech Quote-of-the-Week! The…
Read More...

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022…
Read More...

Ad Product Taxonomy 1.1 Continues to Invest in Publisher Controls and Addresses New Regulations in the UK for Advertising Products Within the "High Fat, Sugar, and Salt" (HFSS) Category IAB Tech Lab, the digital advertising technical…
Read More...

James Kung, Senior Director of Product Management at Foursquare chats about the transforming online advertising and adtech market in this quick catch-up: ________ Welcome to this MarTech Series chat, James, tell us more about your B2B…
Read More...

Providing Transparency to Advertisers for their Audio Campaigns Integral Ad Science, a global leader in digital media quality, introduced its third-party ad measurement technology to the digital audio streaming medium. Tested and certified…
Read More...

The partnership gives marketers actionable OOH ad performance data while also recommending the most effective advertising channels tailored to bottom line results AdQuick.com, the world's top out-of-home (OOH) advertising platform,…
Read More...

Adam Rodgers to lead operations and development for the national marketing measurement technology company Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role,…
Read More...

Jon Carpenter Appointed Chief Executive OfficerDr. Nana Banerjee Named ChairmanMary Margaret Curry Named Chief Financial Officer Comscore, Inc., a trusted partner for planning, transacting and evaluating media across…
Read More...

-Verve Group announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. -User acquisition platform to drive campaign performance–without device identifiers Verve Group, a global consumer-first…
Read More...

Chris Chapman joins the data compliance software company to expand its technical offering, with Sourcepoint also making strategic promotions to its leadership team with Chloe Grutchfield promoted to Chief Product Officer Sourcepoint, the…
Read More...

Abbas Makhdum Joins as Chief Marketing Officer and Jon Chua as Senior Product Manager Habu, a Global Innovator in Data Clean Room Software, announced it is continuing its aggressive growth efforts with the hiring of two senior leaders to…
Read More...

VISIT Local lets marketers link in-store sales to ad spend and target audiences based on frequency of visits. Reveal Mobile, the location intelligence and geofencing marketing software company, announced the release of multiple new…
Read More...

Advertisers Can Easily Activate IAS's Verification Solutions Across All Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform Clinch, the leader in the dynamic ad serving, personalization and creator of Flight…
Read More...

Data-infused TV option provides best-in-class analytics for maximum ROI, offers state-of-the-art TV ad optimization New York Interconnect (NYI) – a joint venture between Altice USA, Charter and Comcast – today announced the rebranding of…
Read More...

Examining 1 Year Post- ATT (app tracking transparency) Impact on App Marketing “Ask app not to track/allow” – this prompt ubiquitously appeared on our mobile screens in the last year, empowering consumers to have more control over their…
Read More...