For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights…
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Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous…
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Focus on Product Innovation, Data Science-Driven Product Capabilities for Enterprises to Optimize Customer Experiences at Scale Customer lifecycle management platform, CleverTap, announced a $26 million Series B funding round, led by…
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World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards gala held on…
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Brands like Unilever, Microsoft, Google and Yelp Are Leveraging the Jumpshot Platform to Better Understand and Connect with Consumers Jumpshot, the only company that unlocks walled garden data, announced the release of two new analytics…
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Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that…
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Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced today the launch of Teneo Fusion. The latest version of the company's revolutionary conversational AI development platform blends significant…
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Dataiku Enables GE Aviation to Develop a Self-Service Data Program to Unlock Employees' Ability to Use Data Effectively and Efficiently Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced its…
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