Unifies Data Management and Omnichannel Engagement in a Single Canvas to Help Revenue Teams Drive Predictable Growth at Scale
6sense®, the leading platform revolutionizing B2B revenue generation, announced the launch of 6sense® Intelligent Workflows, a new product encompassing Audience and Data workflows that centralizes omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows allows go-to-market teams to continuously improve campaign outcomes at scale with a unified, data-driven approach.
6sense Intelligent Workflows addresses key challenges that commonly contribute to stale audience data, siloed campaign execution, and static buyer journeys that don’t adapt to buyer behavior and intent signals. By centralizing campaign orchestration and data enrichment, Intelligent Workflows helps B2B companies use AI-driven insights to move contacts into the right channels based on their intent and buying stage and engage the right accounts with personalized messaging across multiple channels from one central canvas.
“Marketing teams are struggling with orchestration because of fragmented tools that create data silos and complicate campaign execution,” said Kyle Skibbe, VP of Product Management at 6sense. “Intelligent Workflows solves this by bringing data management and omnichannel engagement into a single canvas, enabling more efficient, targeted campaigns that drive measurable results.”
Marketing Technology News: MarTech Interview with Patrick Danial, CTO and Co-Founder @ Terakeet
Key Features and Benefits
6sense Intelligent Workflows combines two powerful capabilities:
Audience Workflows allows marketers and marketing operations practitioners to streamline omnichannel engagement across display, social, email, SEPs, CRM, and marketing automation platforms from a unified interface with:
- Intuitive drag-and-drop canvas for building multi-step campaigns
- Targeted, omnichannel activation based on account prioritization and buyer behavior
- Dynamic audience management and personalization at scale
- Conditional logic and parallel workflows for campaign flexibility
Data Workflows enables operations teams to enhance their CRM and marketing automation platforms with high-quality firmographic, technographic, and intent data. The system provides:
- Real-time, on-demand, or scheduled data enrichment
- Customizable data enrichment plays with custom match rules
- Data integrity protection that prevents duplicates and mismatches
Intelligent Workflows lets marketers start generating pipeline right away with several out-of-the-box plays which come pre-configured making launching campaigns simple and fast.
Marketing Technology News: Leveraging Martech to Define, Analyze, and Strategically Act on your Total Addressable Market (TAM)
“At 6sense, we are building the platform for B2B companies to identify, engage, and convert potential buyers using data and advanced AI technology,” said Jerome Levadoux, Chief Product Officer at 6sense. “With the launch of Intelligent Workflows, we’re reducing complexity that comes from fragmented campaigns and giving go-to-market teams control and visibility of a dynamic process.”
What customers are saying about 6sense Intelligent Workflows:
“Intelligent Workflows has transformed our marketing campaigns at FireMon, enabling us to deliver strategic, omnichannel buyer experiences. With the ability to map the entire customer journey and personalize content at each stage, we’ve been able to execute more effective campaigns and save 10 hours per week in planning and reporting time. It has shifted us from campaign executors to customer journey architects.” – Amy Yuan, Director of Marketing Operations at FireMon
“Audience Workflows gives us the ability to work smarter. We can build our whole campaign from beginning to end as opposed to ad hoc or piecemeal list uploads in different systems. Rather than creating a million different iterations of segments, we can start with one segment that pushes accounts and contacts into different channels, like LinkedIn for ads or 6sense AI Email Agent for follow-up. This reduces a lot of manual work and effort, giving us time back to think more creatively around our campaigns.” – Joshua White, Director of Global Growth Marketing at Corporate Visions
“Audience Workflows allows us to keep messaging and ads fresh as new cohorts dynamically cycle through buying stages, as well as redirect or remove stagnant accounts who aren’t engaging as much. The comprehensive single-view canvas helps us visually demonstrate our overall campaign strategy to high-level stakeholders and is more intuitive than sharing fragmented sheets and documents across the team. We’re able to ensure minimal overlap between audiences in our advertising by updating in one place as opposed to several. All of this saves us roughly 5 hours of manual oversight per week.” – Cait Daniels, Global ABX Strategy at Mimecast
Intelligent Workflows will be available to all Marketing Intelligence customers with a phased rollout beginning March 25, 2025. Intelligent Workflows integrates with major CRM systems (Salesforce and HubSpot), marketing automation platforms (Marketo, HubSpot, Marketing Cloud, Eloqua), sales engagement platforms (Salesloft and Outreach), and digital advertising channels (Meta, LinkedIn, Google, 6sense Display).
