BlueOcean Launches AI-Driven Brand Navigator

With Microsoft, Smirnoff, Clorox, and Panda Express as customers, new launch highlights the disruptive power of brand strategy as a service

BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors.

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Tapping into AI for Always-On Brand Answers

Brand Navigator is the first brand strategy platform to harness the power of AI to instantly provide brands with the answers needed to continually improve their brand positioning. There are no lengthy data integrations required. BlueOcean uses an automation-first approach to analyze hundreds of data sources against proprietary algorithms to inform its insights and recommendations, which include:

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• Holistic brand tracking and reporting for customers and their competitors in real-time

• Quantifiable prioritization of a company’s next big action(s) from the C-Suite down, including for marketing, product leaders, and channel owners

• A data ecosystem that helps drive brand performance – creative, media, messaging, engagement, and revenue dynamics

“It’s time for companies to take a stand against rampant waste and inefficiency by truly seizing control of their brands’ destinies,” said BlueOcean Co-Founder Grant McDougall. “Brands can achieve greater agility and know exactly how to respond to shifting market conditions in real-time, without the gouging of expensive consultancies or the devastating delays.”

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