Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

By MTS Staff Writer On Oct 22, 2018

Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing

Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it has been named a “Cool Vendor” based on the October 1, 2018 report titled, “Cool Vendors in AI for Marketing” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner’s first ever Cool Vendors report evaluating interesting, new and innovative vendors, products and services in AI for marketing. Gartner’s report points out that “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

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Blueshift’s AI helps Cross-Channel Marketers with the “Who, What, When & Where” of Marketing:

Predictive Audiences (“Who”): Select the customers who should be targeted for a marketing campaign
Predictive Recommendations (“What”): Determine the right piece of content, offer or product to show each customer
Predictive Engage Time Optimization (“When”): Optimize the delivery of the campaigns to the times when each individual customer is most likely to engage
Predictive Channel-of-Choice (“Where”): Deliver the campaign on each individual customer’s channel-of-choice

By combining these elements, Blueshift helps transform multi-channel campaigns, currently designed with cumbersome manual rules, into AI-enabled orchestration based entirely on a customer’s self-directed journey. “It is a great honor to be named a Gartner ‘Cool Vendor’ for AI in Marketing”, said Vijay Chittoor, co-founder and CEO of Blueshift. “Our vision has been to put AI into the hands of every marketer. We are excited that Blueshift’s AI-Powered platform is helping cutting edge marketers transform customer engagement at every step of a multi-channel journey.”

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In the report Gartner highlights that Blueshift’s solution “combines capabilities typically found in disparate marketing technologies, such as customer data platforms, marketing automation and personalization engines, into a central real-time, AI-driven offering. As a result, marketers can define parameters and develop dynamic creative instead of spending hours building out intricate multi-channel journeys with rigid templates.”

The information provided in the report is of value to CMOs and marketing professionals seeking to harness large volumes of fast-moving data and the latest technologies to improve decision making, workflows, and personalization to drive customer engagement and marketing ROI.