New suite of AI agents automates manual work, reduces errors, and accelerates performance across the media lifecycle.

Boostr, the leading provider of advertising management platforms for publishers and media companies, introduced Agent IQ, a powerful and evolving suite of AI agents built specifically for media teams. Agent IQ automates manual work, reduces errors, and accelerates performance across Sales, Planning, and Ad Operations—freeing teams to focus on what matters most: driving results for their advertisers and agencies.

The Agent IQ Series includes a lineup of specialized agents designed to serve key functions across the media lifecycle. Several core agents are already live, with more launching throughout 2025, creating an ever-expanding AI workforce tailored to the unique needs of the industry.

“Agent IQ is about giving teams their time back and helping them make smarter decisions, faster,” said Patrick O’Leary, CEO at Boostr. “We’ve already seen measurable impact from the first agents in-market, and we’re just getting started. This rollout will continue to empower media organizations to operate with speed, accuracy, and confidence.”

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Transforming the Way Media Teams Work
The Agent IQ series is designed to support the most critical functions in a media organization:

Sales Acceleration
Empower sales teams with intelligent lead discovery, deal scoring, and real-time recommendations that help reps prioritize the right opportunities and close faster.

Smarter Planning
Automate the planning process—from budget allocation to media mix optimization—and streamline creative workflows to move from brief to launch with speed and precision.

Ad Operations Automation
Improve operational efficiency with AI-powered workflows that eliminate redundancies, ensure data accuracy, and keep campaigns running smoothly without the bottlenecks.

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Powering the Next Generation of Media Teams
– AI-Powered Precision – Reduce human error and eliminate repetitive manual tasks.
– Real-Time Intelligence – Make faster, smarter decisions across all aspects of your media business.
– Frictionless Integration – Works with your existing workflows and systems.
– Role-Specific Agents – Purpose-built AI for each function on your team.
– Scalable & Future-Ready – The Agent IQ Series continues to expand throughout 2025 and beyond.