An extensive report by Yell into the application of artificial intelligence (AI) in business has revealed the significant time and money savings the technology can bring
The report, which surveyed over 2,000 consumers and more than 1,000 business leaders also reveals the industries that stand to make the most by adopting AI
Compiled over 37 pages of in-depth analysis, the report also highlights the current challenges that AI technology faces, such as lack of consumer trust and job loss fears
Time and cost savings aside, the report also outlines the huge money-making potential of AI, particularly where digital voice assistants such as Google Home and Amazon Alexa are concerned. Currently, 29% of UK consumers are willing to spend an average of £92 on purchases made via voice assistants, equating to a potential market of more than £1.8 billion in the UK alone.
The Hurdles Faced For Wider AI Adoption
Despite this great potential, Yell’s report highlights potential ba
For consumers, the main barriers
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The Future Growth of AI
On the other side of the coin, the full report concludes that AI, with its huge profit potential is not only here to stay but should see continued growth in the coming years. There is a market that expects even more AI-driven personalisation, with more than 1 in 10 (13%) of consumers stating they would like to see more personalised adverts, with 8% admitting they would even share details of their family to gain this level of hyper-personalisation.
According to the data, the younger demographic will be the key drivers of this growth, as 16–25-year-olds are already willing to spend more than the national average via voice assistants (£150 vs. £92). This age group also actively wants their interactions with businesses to become more automated and less face-to-face, with 87% stating they would prefer the likes of product buying, complaints and appointment scheduling to be more automated.
Claire Miles, Chief Executive Officer of Yell commented: “The digital revolution has already changed many aspects of our everyday lives, both at home and at work.
It seems we are on the verge of another revolution with AI, with the time-saving and money-making capabilities of the technology being an absolute game-changer. The responsibility is now on business leaders of the world to ensure that any form of artificial intelligence is implemented properly, with the right security measures to alleviate trust and privacy concerns, as well as using it effectively and sensitively to create more specialised jobs, as the way we all work changes.’’
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