Demandbase GTM Agents Transform B2B Advertising, Marketing, and Sales Execution with Greater Efficiency and Automation

Demandbase, the leading account-based GTM platform for B2B enterprises, announces the next evolution of its platform, Demandbase Agentbase, a system of connected artificial intelligence (AI) agents that transform and accelerate B2B pipeline growth. In a world of fragmented sales and marketing motions, account-based go-to-market is where B2B leaders win. Agentbase allows them to win faster by weaving AI-powered automation and trusted data insights seamlessly into their unified account-based GTM workflow. Built on flexible, open architecture, the AI agents surface high-value accounts and buying groups, orchestrate journeys, and pinpoint actions that will help teams achieve goals faster: a growing pipeline. This aligns GTM teams across sales, marketing and RevOps to operate with precision and unlock the full value of an account-based GTM strategy, driving more revenue with less effort.

“Organizations struggle with fragmented data and siloed AI agents working on disconnected tasks, leading to misalignment across teams and slower execution,” says Demandbase Chief R&D Officer, Umberto Milletti. “Agentbase eliminates these challenges by providing a connected system of AI agents that work off a unified data set, ensuring accuracy and shared insights across GTM teams. Our agents handle the heavy lifting of GTM, enabling teams to focus on driving pipeline and accelerating revenue. We’ve also developed a robust framework that supports and standardizes the development of AI agents, ensuring they operate with the highest standards, across our entire product suite at Demandbase.”

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The first Demandbase agent within Agentbase, Campaign Outcomes Agent, has already been proven to optimize bidding strategies to maximize campaign goals within the platform’s B2B Demand-Side Platform (DSP). Results show that campaigns from Q4 2024 that used Demandbase intent and engagement models had a 40% higher click-through rate and a 25% greater lift in page visits than standard campaigns.

The next agent to launch will be the Account Engagement Agent, which summarizes engagement activities and highlights salient points about the account, giving sellers the information they need to quickly determine the next steps. Over the coming months, Demandbase will launch a series of strategic agents to help GTM execute faster and more efficiently.

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Teams that adopt Agentbase will:

• Ensure every GTM action (motion) is based on the same insights provided by a unified data foundation
• Align around the same high-value accounts, buying groups, and people
• Streamline cross-functional workflows so GTM leaders can focus on realizing the full benefits of account-based GTM strategies through automated actions

Demandbase is also announcing a brand new AI Design Partner Program. Through this collaborative process, select customers’ workflows will reveal opportunities for innovation, transforming the Demandbase product and optimizing the way it serves GTM leaders. If you are interested in collaborating with Demandbase to review, test, and provide feedback on AI Agent functionality, you can explore the partner program.