dunnhumby, the global leader in customer data science, has introduced a new innovative offering within its retail media ecosystem, partnering with Osmos, a specialist in advanced ad-serving technology on the dunnhumby Retail Media Platform.

This integration comes at a pivotal time as retailers seek to maximize the value of their retail media networks. By incorporating Osmos’ capabilities into its existing retail media offering, dunnhumby further solidifies its position as a complete retail media solution provider, offering retailers the full spectrum of capabilities needed to build, scale, and optimize their retail media businesses.

“In today’s highly competitive retail environment, retail media represents a significant opportunity for increasing revenue and driving growth,” said Matt O’Grady, dunnhumby President of the Americas. “Many retailers and brands struggle to know where to start when growing their retail media business. dunnhumby can help retailers at any point in their retail media journey, providing tools and expertise to accelerate growth.”

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dunnhumby has been pioneering customer data science for over 30 years, helping retailers and brands worldwide make data-driven decisions. The growing retail media offering combines dunnhumby’s deep customer insight with expertise from partners to enable retailers of all sizes and complexities grow their retail media business.

An omnichannel retail media solution

The dunnhumby Retail Media Platform comprises product modules and workflow support to enable audience, inventory, advertiser/agency demand and measurement management for different levels of in-store and online maturity. dunnhumby’s Retail Media Platform now includes advanced ad-serving capability from AdTech innovator Osmos for rapid deployment of new retail media businesses and operating complex omnichannel networks. Designed for seamless omnichannel campaigns, Osmos integrates shopper behavior, store inventory and predictive AI to optimize targeting and media spend. The platform uses in-store transactions and long loop data for more precise targeting, personalized marketing campaigns, and optimized media spend across multiple channels including in-store.

The new partnership with Osmos enhances dunnhumby’s ecosystem by providing clients with:

• Rapid deployment: retailers can launch a retail media business and generate revenue within 6-8 weeks
• Simple integration: the Retail Media Platform seamlessly connects with existing marketing and advertising systems
• Complete picture: retailers and brands can track revenue, manage inventory, and view consolidated performance reports in one place
• Centralized and streamlined operations: customizable automated order systems and intuitive workflows

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dunnhumby’s unique approach to retail media growth

dunnhumby provides a comprehensive, customer-first approach to help retailers from conception to maturity in their retail media business, with a wide ecosystem of retail media solutions for retailers and brands large and small:

• Data Science and AI specialists: 300 data scientists worldwide, powering our retail media offering
• Powerful solutions to deliver retail media at scale: Best-in-class end-to-end solutions to empower brands to become truly omnichannel
• Customer-led insights: Prioritizing the customer experience, creating relevant and engaging retail media starting with effective planning that enhances customer satisfaction

dunnhumby’s team of retail experts will be exhibiting and demonstrating its portfolio of AI powered retail and brand solutions for personalization, loyalty, and retail media during Shoptalk Spring 2025 at the Mandalay Bay in Las Vegas.