Inbenta, a conversational AI platform designed to optimize customer experience, announced the appointment of Merlin Bise as Chief Technology Officer, effective January 1, 2024. Bise will oversee Inbenta’s IT infrastructure and lead the development of new products to further expand Inbenta’s conversational AI platform with GenAI capabilities.

Bise joins Inbenta from GIACT Systems (an LSEG business), which he co-founded and served as Group Director, Head of Technology Digital Identity & Fraud. During his tenure, he drove new product development and implemented technology across some of the largest global enterprises, including Equifax, Walmart, Costco, PayPal, Intuit, AIG, Quicken, PNC Bank, American Red Cross and federal and state entities. Bise brings over 20 years of experience in technology leadership, with deep expertise in combating fraud through innovative solutions and designing a sophisticated OCR platform. His forward thinking and creativity have allowed him to build multiple AI platforms that serve some of the largest corporations in the world.

Marketing Technology News: CivicScience Solves Generative AI Trust Issue With Newest Consumer Insights Product

“We’re constantly looking to stay at the forefront of how businesses solve complex customer experience challenges,” said Melissa Solis, CEO at Inbenta. “The addition of Merlin as Chief Technology Officer will be a crucial component in transforming both our product roadmap and technology stack, which will further advance our suite of conversational AI products with new solutions.”

“We’ve seen AI completely revolutionize the future of customer experience by intelligently automating internal operations, from answering customer inquiries to providing 24/7 support and engagement,” said Merlin Bise, Chief Technology Officer at Inbenta. “Inbenta has been able to leverage conversational AI to provide a suite of solutions to digitally transform businesses and achieve significant results. I’m excited to work with the team to push the boundaries of what conversational AI can do for the CX industry and to build upon the success they’ve achieved so far.”

Marketing Technology News: MarTech Interview with Janaka Fernando, Optimizely Practice Director at Valtech