Matador AI, the SMS-first marketing automation platform purpose-built for car dealerships, is excited to announce an integration with One-Eighty CRM. This integration continues the partnership between Matador AI and CDK Global, the technology company that owns and deploys One-Eighty for Canadian automotive dealers. Matador AI is already integrated with the eLead CRM, another of CDKs technology products.

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“This integration brings all the tools our partners love about the platform – guaranteed open rates, fast response rates, and higher revenue from a text-first approach – to Canadian-based dealer partners on One-Eighty”

“This integration brings all the tools our partners love about the platform – guaranteed open rates, fast response rates, and higher revenue from a text-first approach – to Canadian-based dealer partners on One-Eighty,” says Matador co-founder Nick Cossette. “We’re very happy to continue our successful partnership with CDK Global.”

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The API integration means One-Eighty users can seamlessly add an industry-leading platform directly into their existing processes and workflows. Matador’s text messaging compliance strategy, one that manages consent at the lead source level, means that One-Eighty users can avoid the double opt-in message with texting campaigns. Matador also enables dealers to curate structured follow-up sequences relevant to individuals’ interests, a simple automation that increases appointment bookings and shortens set to show timelines. And Matador’s analytics dashboard makes it easy for dealers to make the most of SMS, a channel with 98% open rates and a reply rate as much as 800% higher than email.

Matador puts the revenue-generating power of texting in the hands of One-Eighty dealers, empowering them to access the benefits of cutting-edge technology in an efficient and actionable way.

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