Onetag Continues 2024 Expansion with Strategic New Hires

The global programmatic curation platform continues to build momentum with three senior additions to the team

Cookieless curation AI-powered programmatic platform Onetag today announces the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the best quality placements in the open internet.

Mabroor joins Onetag as a passionate professional with over nine years’ experience in adtech. His role will focus on developing supply partners across EMEA, connecting publishers with the right demand, and supporting them at every step to drive success.

Mabroor has previously worked agency-side at Mindshare Worldwide, on the buy-side at DSPs such as Rocket Fuel Inc., and on the sell-side at SSPs such as EMX Digital and LoopMe.

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Meanwhile in the US, Christian Baer joins Onetag as VP, Sales/Supply. As a seasoned digital advertising specialist with 14 years’ experience in publisher development and relations, Christian will spearhead the management of the company’s publisher partnerships across the US and LATAM. One of his primary objectives will be to forge alliances with tier-one brand publishers to leverage Onetag’s carefully curated premium marketplace, encompassing display, video/CTV and native advertising.

Prior to Onetag, Christian served as a consultant and team leader for various ad platforms globally.

In Italy, Onetag welcomes Salvo Nicotra as global Chief Innovation Officer. Salvo joins Onetag as a trusted technology leader with 20 years’ experience in building relationships with adtech partners. He will play a key role in supporting Onetag’s growth by accelerating the company’s innovation roadmap, working closely with the technology and product teams to improve feature delivery and infrastructure design, and taking part in industry working groups and events to promote cooperation with key partners.

In his previous role at Neodata, Salvo built Italy’s first DMP and ad server technology platform, managing technical integrations with global tech partners and local enterprise customers.

Filippo Gramigna, Chief Operating Officer at Onetag says: “We’re continuing to set the industry standard for programmatic advertising curation, solving real business problems for our customers with AI-driven placement level technology to improve media quality and efficiency. This year we’ve gone from strength to strength with two significant series of hires so far.”

Filippo continues: “Bolstering our sales teams with Mabroor Ahmad in the UK and Christian Baer in the US will play a key role in our growth in 2024. We’re also excited to welcome Salvo Nicotra to help turbo-charge our global innovation, bringing his wealth of experience in both data management and adtech solutions.” 

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Onetag consistently delivers strong performance for buyers, publishers and partners who benefit from its unique intelligent placement level optimisation technology. Its programmatic offering has evolved to incorporate next-generation AI to further curate open inventory and deals safely and at scale. Today, Onetag’s unique curation platform solution is leveraged by publishers and advertisers across the globe.

Onetag Smart Curation provides the easy way to better media performance. Our AI-powered programmatic technology delivers more effective digital advertising for the open internet by harnessing deeper placement level intelligence.

We feed every DSP with curated, high performing impressions from over 2,000 directly integrated publishers, using real-time data without cookies.

We filter out all the wastage and optimise to deliver only viewable and uncluttered inventory, contextual relevance and engaged users.