PERQ, the leading multifamily digital marketing platform software, announced the launch of its new website solution, PERQ Websites. The AI-powered websites are built on PERQ’s next-generation content management system (CMS) that allows for accelerated site deployment, self-help drag and drop updates (no developer needed), and native integration support for common technology tools. PERQ’s websites use proprietary interactive calls to action and are integrated with the PERQ Digital Marketing Platform to optimize lead conversion and help multifamily marketers maximize their lead generation while also reducing their marketing spend.

PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs

In today’s competitive multifamily market, properties need to achieve their occupancy goals with the least amount of marketing spend. This puts pressure on multifamily marketers to be more efficient and effective with their marketing mix. PERQ Websites help with their AI tools that step website visitors through their renter’s journey, giving them personalized website experiences that convert leads better than a traditional website. Increasing free and low-cost leads from the website help to reduce the dependency on expensive lead sources, consolidates vendors, and gives marketers more control over their marketing mix and their advertising budget.

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“We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing,” said Scott Hill, CEO at PERQ. “With PERQ, multifamily marketers have modern tools in their hands to attract and convert high quality rental leads. No longer will they need to rely on expensive agencies. Instead, they can turn the dials on their website, lead nurture, media tactics and spend themselves as they learn about their portfolio’s performance through PERQ reporting.”

PERQ Websites are unique from other website providers in that they are powered by AI, which helps personalize the apartment shopping experience for each prospect and guides them towards the most suitable next step. The visitor experience is more engaging and informative, and this results in more leads and higher occupancy that is sourced from the website. The move is a step toward the more modern and interactive websites used by other industries and proven successful with consumers.

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Harbor Group Management Company is an early adopter and uses PERQ websites for their approximately 260 multifamily property websites, as well as their corporate page. Jenn Williams, VP of Marketing for Harbor Group Management Company, said, “Offering renters a best-in-class website experience sets our communities apart. I love how the sites integrate with PERQ’s marketing tools, giving me greater visibility and control over our marketing efforts.”

With this launch, PERQ is setting a new standard for multifamily websites by delivering a flexible, performance-driven solution that empowers marketers to take control of their strategy and results.