New creative concept shows how AI and cultural storytelling can help explain how prediction markets reflect public expectations around real-world events.
PredictIt announced a new creative campaign featuring none other than Nostradamus, the legendary 16th-century seer, brought back to life with the help of artificial intelligence.
The launch taps into a rising cultural moment where artificial intelligence, political storytelling, and financial forecasting intersect, particularly as public trust in polling fluctuates heading into upcoming election cycles.
In the video, AI Nostradamus references the burning of London and the tulip mania of the 1600s as he tries to make sense of modern politics. He recalls “nearly being burned at the stake,” then marvels that people now track how public expectations evolve in real time. It’s a tongue-in-cheek bridge between ancient prophecies and today’s rise in prediction marketplaces.
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The AI-generated campaign blends cultural humor with PredictIt’s data-driven forecasting model, making prediction markets engaging and informative.
“If Nostradamus were alive today, we’re pretty sure he’d be on PredictIt,” said John Aristotle Phillips, Co-founder of PredictIt. “Prediction markets are a better way to measure what people really think will happen — not just what they want to happen.”
Following recent regulatory approval to expand its offerings, PredictIt is once again opening the door for traders, political observers, and curious forecasters to test their expectations against unfolding events. This campaign marks the start of a broader storytelling effort exploring how culture, technology, and real-world forecasting tools are reshaping how we understand politics and policy.
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