Rakuten SQREEM Launches New AI-based First-Party Data Ad Solution

‘RMP – SQREEM Ads’ merges the behavioural pattern analysis data based on Rakuten members with SQREEM’s behavioural dataset for better insights and targeting

Rakuten SQREEM Inc – the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc. – has announced the launch of a new advertising product that offers deeper insights and significantly more targeted media buying.

The new RMP – SQREEM Ads – the first of a series of products launched by Rakuten SQREEM – combines the behavioural pattern analysis data based on more than 100 million Rakuten members in Japan with SQREEM’s AI behavioural pattern analysis capabilities to provide insights that will enable advertisers including Rakuten Group’s vendors and partners in Japan to understand at an anonymised individual level what products and services consumers want to buy.

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With the learnings from this collaboration, SQREEM is now able to help companies understand their behavioural pattern analysis data accumulated by them at scale and speed – with SQREEM able to enrich data on platforms and analyse it within a week, all without ever accessing data that sits behind clients’ secure firewall. This allows companies to monetise the valuable trove of first-party data they may have but are unable to use in a meaningful manner. This enrichment technology by SQREEM has been used by dozens of multinational organisations.

RMP – SQREEM Ads will leverage the behavioural pattern analysis data based on Rakuten members and SQREEM’s AI technology that provide insights into consumer intent and reliable predictive indicators of purchase for advertising within a privacy-safe ecosystem.

“SQREEM’s technology can help companies by providing and powering targeting and insights for their vendors, partners, and clients,” said Ian Chapman-Banks, CEO and co-founder of SQREEM Technologies. “Our AI technology has already produced very successful results for dozens of multinational clients from large pharmaceuticals to some of the largest banks globally – where we’ve enriched their data to generate important insights that help optimise their marketing and sales funnel strategy for business growth and significantly better conversions. From identifying the target audience to predicting higher purchase intents, having a strategy to maximise the value of companies’ data will help businesses take advantage of significant opportunities and deliver business success.”

With the successful merging of the behavioural pattern analysis data based on Rakuten members into SQREEM’s own open behavioural datasets – Rakuten SQREEM can now analyse enriched data. With RMP – SQREEM Ads, Rakuten Group’s clients can now leverage SQREEM’s AI technology and database to gain insights on which people want to buy their products which will allow for granular targeting at scale.

“This is the first of a suite of products we’re planning to launch,” said Ryugen Shimizu, CEO and President of Rakuten SQREEM, Inc. “We’re very excited to see this 12-month project come to fruition and help our clients in Japan create impactful, relevant touchpoints with consumers.”

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