Raspberry AI, a leading generative AI platform for fashion creatives, announced it is expanding its platform by launching three new tools for marketing and merchandising creatives. The new features empower brands’ internal creative teams to collaborate more efficiently as they visualize, iterate and test marketing campaigns, product assortments, and merchandising assets like lookbooks and e-commerce content—ultimately increasing speed to market and profitability while reducing costs.

“Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing and more, while operating more sustainably,” said Mattia Giorgi, Head of AI and Innovation, Gruppo Teddy. “These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”

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The three new Raspberry AI features accelerate creative and review workflows and eliminate the need for destination photoshoots. The new tools are:

• On-Body Visualization, a virtual try-on feature for marketers and merchandisers to use when creating wholesale or internal lookbooks and e-commerce product pages. Creative teams can experiment with styling garments and creating complete looks on any AI-generated model and then instantly generate photorealistic images that show how the products will look, fit and drape on the body in real life.
• 3D Avatar to Photorealism, a tool that turns 3D avatar images into photos of realistic people with one click, giving creative professionals the ability to feature models in the exact poses, fits and attitudes they envision. Brands are leveraging this to create marketing campaign images with precision and transform 3D design assets into content that is ready to be used across marketing channels, including billboards, packaging and e-commerce.
• Background Generator, a feature that lets brand creatives easily change the background of a studio photo to any room, destination or scene they imagine, eliminating the need for on-location photoshoots and the costs and carbon footprint associated with travel, accommodations, talent and on-site photography. Brands are leveraging this to scale content across more locations and create geo-targeted marketing assets according to customer location.

“Creative teams across every stage of fashion are looking for AI-powered solutions that help them get winning products to market faster while saving on costs,” said Cheryl Liu, CEO and founder of Raspberry AI. “These new tools enable brands to transform the products they’ve created in the Raspberry Design Suite into compelling marketing campaigns and e-commerce assets that better show how products will realistically look on the body and in various compelling destinations. For the first time ever, brands can market styles the same day they’re created and save millions a year on photoshoots and reshoots.”

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The new tools are part of Raspberry AI’s end-to-end platform, which accelerates each stage of the fashion design process, leveraging AI to identify consumer trends and data-driven market insights, speed ideation and prototyping, convert sketches into technical designs, and create and edit visual assets in minutes. Global leaders such as KnitWell Group, Deckers Brands and Kellwood are among the apparel, footwear and accessories companies using Raspberry AI to enhance creativity and efficiency while lowering costs.

Raspberry AI’s algorithms are optimized for the fashion industry and trained to understand design and manufacturing terminology, so brand designers and marketers can easily generate photorealistic images from text prompts and instantly edit and share them with colleagues and manufacturers. The platform is also fully customizable to a brand’s own unique heritage.