The Presidio Group Advises STELLA Automotive AI on Funding Round

Major automotive dealer groups fuel growth of speech-enabled tech solution

STELLA Automotive AI, Inc. (“STELLA”), provider of high-end conversational AI technology, today announced that it closed its seed round of financing, securing convertible promissory notes from strategic investors including Maroone USA, the Pohanka Automotive Group, Czubay Family Enterprises and The Presidio Group LLC (“Presidio”).

Presidio served as the exclusive financial advisor to STELLA since its market introduction in 2022. Through its deep relationships within the dealer community, Presidio helped STELLA procure strategic capital and industry advice that will help address challenges faced by dealers.

“We are thrilled to partner with our new investors as we to continue to enhance our product offerings and deliver a world-class customer experience,” said STELLA Founder Josselyn Boudett. “Putting dealers first has been the key to the speed of our growth, and this inaugural investment is an important milestone to help STELLA extend its leadership role in the new market category of Conversational AI.”

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The convertible note financing offered an opportunity for early investors to provide capital and industry expertise to support STELLA’s growth. STELLA’s aim is to increase its focus on sales, market share and innovative new products.

“STELLA is bringing cutting-edge technology to the automotive industry throughout North America,” said Presidio Managing Director Keith Style. “STELLA’s initial product replaces a labor-intensive process and enables dealers to redeploy staffing to other customer-facing areas, ultimately improving the customer experience.”

“Great business deals and relationships will always be about people. But technology-enabled solutions like STELLA accelerate those deals and relationships,” said Presidio CEO Brodie Cobb. “The commitment by this new investor group cements what we already know. STELLA makes dealerships more efficient and profitable almost overnight.”

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