Intelligent Content Marketing Platform Learns to Harness Trait and Behavioral Data to Predict and Deliver Targeted Experiences at Scale
Vestorly, an AI-powered content marketing platform, announced the launch of new AI-guided content curation features to emulate marketers more effectively over time and increase engagement rates with consumers.
“It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives.”
“Vestorly can now find patterns among abstract concepts and attempt to represent a given marketer in its content curation,” said Vestorly CEO Justin Wisz. “It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives.”
Through an interactive interface for users of all types, Vestorly collects volunteered information from marketers about themselves and their audience. This explicit input is combined with implicit data, like location, devices, and demographics, and run against the depth of Vestorly’s real-time Web content search engine, which is powered by several billion data points to already provide engaging content for consumers.
The AI platform dynamically curates content, giving every Vestorly user a different repository of content in their dashboard. Each collection grows more intelligent with every interaction across email, social media, and websites. Users may also manually teach the content engine to curate on their behalf by article, publication, topic, or individual contact.
“We’re increasing the likelihood that no two touchpoints are the same, eventually allowing for unlimited one-to-one engagement experiences between marketers and recipients that can’t be replicated,” said Ralph Pahlmeyer, Co-founder and Chief Product Officer. “It’s exciting because we’re laying the foundations for deep-learning capabilities that can reason like the marketer would, which goes far beyond simple content prediction algorithms.”
As Vestorly continues to expand into industries beyond financial services, more applications of its data-enabled content curation platform are emerging. “In order to engage people, businesses must think like media companies now,” said Wisz. “Vestorly enables them with data-enabled technology to win back engagement during an era dominated by a handful of media platforms.”
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