The Collaboration Includes Cutting-Edge Virtual Reality Technology to Be Unveiled December 14 and 15, 2018

LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that it will provide streamed 360 degree and immersive VR experiences through Samsung VR for Rolling Loud on December 14 and 15, 2018. The collaboration includes both live and VOD content via the Samsung VR Video mobile app and SamsungVR.com. The content will immerse fans in festival activities and experiences while bringing them closer to some of their favorite artists.

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“At Samsung, we believe technology is an experience that connects, delights and inspires our users,” said Yoon C. Lee, SVP, Division Head, Content and Services, Product Innovation at Samsung Electronics America. “We are excited to work with LiveXLive to bring fans closer to their favorite musical acts through our ecosystem of VR and 360 technology.”

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“By working with Rolling Loud and Samsung VR Video, we will offer the community of music fans who are unable to attend the festival in person not only the ‘best seats in the house’ but a truly immersive Rolling Loud experience,” said Rob Ellin, Chairman and CEO of LiveXLive. “Rolling Loud is the biggest hip hop festival in the world, and we are thrilled that we can combine Samsung’s cutting-edge technology with our livestreaming expertise to unite a worldwide community around social, engaging live experiences.”

Additional select content will include interactive festival elements and original content captured with Samsung VR technology. Users can access the Samsung VR Video app while wearing a VR headset, providing them with a fully immersive virtual reality experience.

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