There Are 250,000 Vacant Developer Jobs in the USA Alone. With an Upgraded Lightning Platform, Brands Can Leverage Existing Developer Talent and Build Apps Faster
Here are a few facts about the industry as per the IDC–
- Despite the large number of software developers, the globe falls short of developer talent
It’s evident that Salesforce realized this industry problem and decided to further make its development platform easier to use.
What Does This Mean for Marketers
The new lightning platform is packed with three standout features:
- Productivity Boost
- Performance Drive
- Extreme Compatibility
With an atmosphere of hot-startups, cutting-edge innovations and large amounts of venture capitalism, the technology industry is progressing at lightning speeds. But, with so many innovators out there, sustainability becomes a challenge, especially for marketers who have the hard job of balancing business objectives with consumer expectations.
With an increasingly growing customer preference for buying from digital channels, marketers need to ensure that these channels are competitive and at par with industry benchmarks. Further, they need to dynamically change software design to meet business and consumer expectations. This is now possible through the lightning platform — Marketers won’t be siloed now but will be able to collaborate with developer teams in a combined effort to make digital consumer experience better.
Recently, Google did something similar to help the developer community build faster and better.