IDC

Companies around the world can now secure a valuable premium .cloud domain name with new affordable pricing Top-level domain (TLD) .Cloud announced the release of over 100,000 premium domain names with a new pricing structure to their worldwide partner network. These premium domain names are considered highly valuable for branding and marketing purposes and opens new opportunities for businesses to create modern branding and memorable websites. Released on May 6, 2020 at 16:00 UTC, the inventory totaling 103,395 domains is…

Over the past five years, International Data Corporation (IDC) has been documenting the rise of the digital economy and the digital transformation that organizations must undergo to compete and survive in this economy. To that end, IDC announced the launch of nine new research practices in 2020 that bridge its traditional technology market view with a business outcomes view. The objective of the practices will be to provide context to what is happening in the digital economy – explaining the desired business outcomes, such…

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…

A recent International Data Corporation (IDC) study offers the first look at enterprise workloads leveraging Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) capabilities on the public cloud. The study found that IaaS and PaaS spending in 2018 was dominated by three workloads: Data Management, Application Development & Testing, and Data Analytics. Combined, these three workloads represented more than half of all IaaS and PaaS spending in 2018. This was primarily driven by enterprises migrating their…

A new index of leading indicators for IT spending launched by International Data Corporation (IDC) supports recent forecasts that point toward declines in overall tech spending in 2020, but also highlights opportunities where businesses may be looking to increase short-term investments as part of their response to the COVID-19 crisis. Enterprise respondents to a global survey identified expected cuts in spending on traditional technologies including PCs, mobile devices, server/storage infrastructure, and IT services, but…

Company Now Valued at $2.5 Billion, More Than Double the Valuation 21 Months Ago Cohesity announces $250 million in Series E funding, led by DFJ Growth, Foundation Capital, Greenspring Associates, and Wing Venture Capital. DFJ Growth and Greenspring Associates are new investors as are Baillie Gifford and Sozo Ventures. The round also includes broad support from existing investors, including Sequoia Capital and SoftBank Vision Fund 1, as well as strategic investors Hewlett Packard Enterprise and Cisco Investments. Cohesity…

Zuora, Inc., the leading cloud-based subscription management platform provider, today announced the launch of Zuora Revenue, the latest release of RevPro, and the only automated revenue recognition application built for subscription businesses and their ASC 606 and IFRS 15 needs. Fully integrated with the entire Zuora order-to-revenue (OTR) suite of applications, new Zuora Revenue features enable companies to achieve a faster quarter close, minimize compliance risk, and more precisely forecast the revenue impact of business…

Driving a new standard for securing software bots in the age of Covid-19 Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the launch of Bot Security, the industry's first security program to set the standard for securing software bots that enable business continuity. The magnitude of the coronavirus (Covid-19) outbreak has organizations around the world looking to technologies like RPA and intelligent automation to help mitigate disruptions and advance public health, keep global…

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

RSM security and penetration testing expertise to bolster BMC AMI security offerings BMC, a global leader in IT solutions for the digital enterprise, announced the completion of the acquisition of RSM Partners, a global provider of mainframe services and software with a focus on mainframe security. RSM Partners, now BMC Mainframe Services by RSM Partners, secures, maintains, and improves mainframe systems with market-leading expertise. The RSM acquisition brings penetration testing capabilities to mainframe systems for…

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced , at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Speaking at the event, Thunderhead’s Chief Product Officer, Ray Gerber, revealed that over the past three years the company has been investing heavily in its AI strategy and has developed a new set of ground-breaking journey and customer behavior analytics for…

Kristin Naragon to spearhead PXM leader’s global expansion Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced the appointment of enterprise software veteran Kristin W. Naragon as VP of strategy and growth. The former head of go-to-market strategy for Adobe's marketing automation offering, Naragon will report directly to Akeneo CEO, Fred de Gombert, using her extensive experience in the industry to accelerate both organic and inorganic global growth…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ParTech, Inc (PAR), IDC, S&P Global Market Intelligence (S&P), Aurora Mobile Limited and Mastercard. Agilence Integrates with PAR Technology’s Cloud-Based Brink POS® Software ParTech, Inc (PAR), a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries and wholly-owned subsidiary of PAR Technology…

International Data Corporation (IDC) published a new assessment of ten companies that provide general-purpose artificial intelligence (AI) software platforms. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the AI software platforms market. The evaluation also incorporates buyer perceptions of these providers' key characteristics and capabilities. The ten AI software platform providers evaluated in this…

Company recognized as frontrunner in all technologies required to create simple, intelligent work experience that engages employees and empowers them to perform at their best Work today is broken. It requires too much technology that’s too hard to use. Distractions from emails, texts, Tweets, Slacks and all the channels we need to use to get things done are relentless. And traditional models don’t provide the flexibility that modern workers demand. Plenty of solutions aim to fix parts of this. But Citrix Systems, Inc. has…

Baring Vostok Capital Partners and RTP Ventures Back European Communications Platform-as-a-Service Leader as it Brings AI-powered Capabilities to North America Voximplant, the leader in cloud communications platforms for the European market, announced it has raised $10 million in a Series B round of funding to support its international expansion. Voximplant has profitably grown to more than 100 employees, supporting 20,000 customers in six countries based on a small seed round. The new investment led by Baring Vostok…

Vonage, a global leader in business cloud communications, has announced the launch of its Conversation API at the Company’s user and developer conference, Vonage Campus. As the newest addition to the Vonage API Platform, the Conversation API enables developers and enterprises to create customised, real-time conversations that maintain context across multiple channels, including messaging and voice. “Brands are increasingly competing on customer experience and those that resonate the most with today’s customer are those that…

Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by…