Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
IDC Report Offers a Pragmatic Framework for Understanding and Applying AI-Based Automation
International Data Corporation (IDC) has published a framework designed to guide business and IT decision makers faced with planning and …
Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms
Apttus, the global Middle Office leader, announced that IDC, an independent research firm, named Apttus a Leader in its most …
OpenText Named a Leader in IDC MarketScape Vendor Assessment for Multi-Enterprise Supply Chain Commerce Network
OpenText, the global leader in Enterprise Information Management (EIM), announced it has been positioned as a Leader in the IDC MarketScape …
Salesforce Optimizes Lightning Platform’s Tech Stack for Faster Application Development
There Are 250,000 Vacant Developer Jobs in the USA Alone. With an Upgraded Lightning Platform, Brands Can Leverage Existing Developer …
CommerceCX Rearchitects the Buying Experience, Empowering Organizations to Connect Technology and Data to Deliver Frictionless Customer Experiences
Company Opens New Offices in Europe and India to Provide Organizations Worldwide with the Capabilities to Reshape Their Commerce Ecosystem …
Worldwide Ad Tech Market Still Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity: IDC
In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to a …
Socure Named Lead Innovator in Identity Proofing for Financial Institutions by Research Firm IDC
Company Recognized for Advanced Predictive Analytics Platform that Combines Deep Learning and AI Technologies to Verify Digital IDs, Prevent New …
Augmented Reality and Virtual Reality Are on the VRge of Growth, Says IDC
IDC Anticipates the Overall Market Will Return to Growth over the Remainder of the Year Worldwide shipments of augmented reality …
Rise of the Revenue Analyst in Marketing Operations
Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, …
Salesforce CRM Tops the Chart for the Fifth Consecutive Year
Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top …
Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting
Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their …
App Annie and IDC Report Finds Spending on Mobile Games Topped the Combined Total of Home Console, PC and Handheld Console Games in 2017
Live Multiplayer Games on Smartphones and Tablets Took Center Stage for the First Time Leading mobile app data and insights …
Now, You Have LiveRamp IdentityLink for TV
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …
Allocadia Announces Key Milestones Achieved by #RunMarketers in 2017
Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours …
‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’
Most Organizations Agree that Providing Good Support is a Top Priority, But IDC’s Survey Sponsored by LogMeIn Shows that Investing …
Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users
One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According …
IDC: Salesforce Economy to Create 3.3 Million New Jobs by 2022
By 2022, Salesforce Partner Ecosystem Will Gain $5.18 For Every Dollar Salesforce Earns Salesforce, the global leader in CRM, announced …