IDC Archives — MarTechSeries

B2B Commerce, CRM

Salesforce CRM Tops the Chart for the Fifth Consecutive Year

Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top

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Sudipto GhoshMay 8, 2018, 10:40 pmMay 8, 2018 0 316

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their

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Sudipto GhoshApril 10, 2018, 7:45 pmApril 10, 2018 0 1021

Analytics, Audience Data

App Annie and IDC Report Finds Spending on Mobile Games Topped the Combined Total of Home Console, PC and Handheld Console Games in 2017

Live Multiplayer Games on Smartphones and Tablets Took Center Stage for the First Time Leading mobile app data and insights

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PRNewswireMarch 16, 2018, 6:30 pmMarch 16, 2018 0 205

Native & Programmatic Advertising, People-Based Marketing, Staff Writers

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based

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Sudipto GhoshMarch 6, 2018, 8:30 pmMarch 6, 2018 0 1101

B2B Data, People-Based Marketing

Allocadia Announces Key Milestones Achieved by #RunMarketers in 2017

Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours

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Sudipto GhoshJanuary 17, 2018, 9:01 pmJanuary 17, 2018 0 911

Customer Experience Management, Staff Writers

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC’s Survey Sponsored by LogMeIn Shows that Investing

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Yolande D'MelloDecember 21, 2017, 8:13 pmDecember 21, 2017 0 551

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Customers

Customer Experience Management, Sales & Marketing

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users

One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According

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MTS Staff WriterDecember 12, 2017, 7:03 pmDecember 12, 2017 0 974

CRM, Customer Experience Management

IDC: Salesforce Economy to Create 3.3 Million New Jobs by 2022

By 2022, Salesforce Partner Ecosystem Will Gain $5.18 For Every Dollar Salesforce Earns Salesforce, the global leader in CRM, announced

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PRNewswireOctober 26, 2017, 4:40 pmOctober 26, 2017 0 507

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

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