IDC

International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Buyer is fully engaged across multiple digital channels and information sources with expectations of a more B2C-like…
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Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $13.8 billion this year and grow to $50.9 billion in 2026, according to the International Data Corporation (IDC) Worldwide Augmented and Virtual…
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As organizations take steps to ensure that their technology vendors can serve as trusted ecosystem partners, they increasingly emphasize the critical importance of Trust metrics, often making them important components of request for…
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Forward-looking organizations have been pursuing digital transformation (DX) with the goal of creating new sources of value through digital products, services, and experiences. As an added benefit, the pandemic revealed that digital…
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As trust remains a key business differentiator, OneTrust leads the market for the third consecutive year OneTrust, the market-defining leader for trust intelligence, "owns the market" for the third consecutive year according to IDC's…
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Recognized in the Ubiquitous Deployment category, showcasing best-in-class use of flexible consumption models, vendor ecosystems and marketplaces Zayo Group Holdings, Inc., a leading global communications infrastructure platform, is…
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Ushur, the world leader in AI-powered Customer Experience Automation™ (CXA), announced that its customer Unum, an international provider of workplace benefits and services, has been recognized by International Data Corporation (IDC) in…
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Integrate’s Demand Acceleration Platform Demonstrates Exceptional and Differentiated Product and Programmes Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing’s Martech Vendor…
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Priority Beta-Testing of its Artificial General Intelligence Technology Now Open Future AI, an artificial general intelligence (AGI) company developing “Technologies that Think,” today launched Sallie, its prototype software and artificial…
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New AI-based Recommendation Models Overcome ‘Cold Start’ Challenge Algolia, the leading API-First Search & Discovery platform, today unveiled additional AI (artificial intelligence) models and capabilities in its Recommend…
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The Partnership will deliver EfficientIP’s DDI and DNS Security solutions to the Egyptian channel community AmiViz, the Middle East region’s first enterprise B2B marketplace today announced it has signed a new partnership with …
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Fabrice Martin, Chief Product Officer at Qualtrics discussed the various ways in which marketers today need to better understand and breakdown the end-to-end customer journey: ________ Welcome to this MarTech Series chat. Fabrice,…
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EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, announced the appointment of Maya Szutan-Azoulay as its chief operating officer (COO). The…
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Recognized organizations demonstrate keen ability to consistently learn and apply learnings to drive better business outcomes International Data Corporation (IDC) announced winners in the inaugural IDC Future Enterprise Best in…
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Worldwide revenues for the artificial intelligence (AI) market, including software, hardware, and services, is forecast to grow 19.6% year over year in 2022 to $432.8 billion, according to the latest release of the International Data…
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White paper showcases Sinch-sponsored study: more than half of enterprises surveyed are increasing investments in CPaaS to power conversational customer engagement Nearly 80% of companies have or will implement conversational customer…
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IDC Recognizes Socure’s Graph-based Identity Verification and Fraud Platform as Best-in-Class for Reducing Public.com’s Manual Review Costs by 30% and Increasing Enterprise Value by 15% Socure, the leading provider of…
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Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue There is a significant disconnect between the customer experience (CX) brands believe…
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To compete in a digital-first world, organizations are prioritizing investments in digital tools to augment physical spaces and assets and enable seamless and secure data gathering and analysis. These investments empower organizations to…
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Baidu, Inc. and IDC jointly launched China's first White Paper on AI's Contribution to Achieving the "Dual Carbon" Goals in 2021 on December 29. The white paper estimates that AI-related technologies will contribute to reducing more than 35…
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