ITV Surfaces 46,000 Hours of Content with the SnapLogic Platform

SnapLogic’s Intelligent Integration Platform is being used by the broadcaster to power its new enterprise-wide digital transformation strategy

SnapLogic, provider of the #1 Intelligent Integration Platform, today announced that it has been supporting one of the United Kingdom’s largest commercial television networks, ITV, as it undertakes a new digital transformation project that will allow them to better distribute shows and content around the world.

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Leading UK broadcaster ITV uses SnapLogic’s self-service, low-code platform to power its enterprise-wide digital transformation strategy and better distribute shows and content around the world.

Supplying customers across a diverse range of channels and platforms, the integrated producer and broadcaster creates, owns, and distributes high-quality content on multiple platforms globally with over 46,000 hours of content in their catalogue. After deploying SnapLogic as the de-facto company-wide integration platform, the catalogue’s vast data assets can now be managed and viewed in real-time in Salesforce.

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With all Salesforce integrations now taking place through the SnapLogic platform, information is automatically uploaded and/or updated to the catalogue each day with data from their License & Rights management system via a SQL Server database. This means the sales teams now can report exactly which licenses or rights are sold in near real-time.

Further supporting ITV’s broader sales strategy were the integrations of their campaign management system with SQL Server and Salesforce. This allowed sales teams to view information on which advertisements were being sold for each channel and digital hub, enabling them to better manage and forecast sales and revenue.

“SnapLogic’s powerful integration and automation platform has allowed us to accelerate ITV’s digital transformation,” said Phil Maguire, Application Service Delivery Manager at ITV. “SnapLogic’s self-service, low-code approach has also meant we haven’t had to dedicate further resources to training people to engage with the platform, meaning we can redirect this additional capital towards furthering other important projects.”

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