Stock Images and Videos Market to Reach USD 7 Billion by 2027. Adobe, Getty Images, Shutterstock to Dominate the Market – Arizton

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According to Arizton’s latest research report, the stock images and videos market will grow at a CAGR of 6.95% from 2021-2027. There has been a huge need for stock footage from the OTT sector because of the rise in binge-watching demand from viewers for web series, movies, and documentaries as well as filming limitations in the filmmaking industry. However, affordability is also one of the key factors. Netflix and Amazon Prime Video were the only two leading platforms, but in recent times, several other names, like Disney+ and Hulu TV, have popped up. Hence, filmmakers have many options to choose from to sell their content. The need to supply content quickly increases when there is a great demand for it. Consequently, this causes stock footage demand to soar.

Drone journalism is quickly gaining popularity because it can be used to capture footage from previously inaccessible locations without endangering the safety of the journalist or pilot in situations like political protests, war, national celebrations, conflict, extreme sports, and natural disasters. To meet this demand, Getty Images, Storyblocks, Shutterstock, and Pond5 have all increased the availability of their aerial photography. Hence, boosting the market for stock photos and videos.

Global Stock Images and Videos Market Report Scope

Report Attributes


Market Size (2021)


Market Size (2027)


CAGR (2021-2027)

6.95 %

Base Year


Forecast Year


Market Segments

Product, License, Source, Application, End-user, and Geography

Region Covered

North America, Europe, APAC, Latin America, and Middle East & Africa

Key Leading Countries

China, India, Japan, Australia, South Korea, Indonesia, Taiwan, Philippines, New Zealand, Malaysia, Thailand, UK, Germany, France, Spain, Russia, Italy, Sweden, Switzerland, Belgium, Netherlands, Poland, Turkey, US, Canada, UAE, South Africa, Saudi Arabia, Egypt, Nigeria, Brazil, Mexico, Argentina, Colombia, Chile, Peru

Key Leading Companies

Adobe Stock, Getty Images, Visual China Group, Shutterstock, 123rf, Agence France-Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Can Stock Photo, Coinaphoto, Death to Stock, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press

Market Dynamics

  • Rising Penetration of Animation Production
  • Blockchain Technology Making Inroads
  • Rising Penetration of AI & ML in Stock Content
  • Growth of Platform Integrations
  • Drone-shot Content in Visual Arts

Page Number


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The stock images and videos market has undergone massive changes in recent years. Digital cameras have largely replaced film cameras, fueling the stock photography craze among amateurs. Moreover, while highly produced videos will be around, personalized videos are projected to hold a good share of the video market during the forecast period. RF stock images and videos that can be used across multiple platforms to deliver personalized content will increase demand. Vendors that can tie up with companies that build such personalized capabilities stand to benefit from this growth in demand.

E-learning market is positively impacted by the market. Several teachers and professionals providing     e-learning services consider using stock images when designing their e-learning deliverables. These stock images are used by the e-learning service providing experts to create engaging, interactive, and effective courses for their learners. This, in turn, has fueled the demand for stock images and videos from the e-learning industry. The internet has turned out to be the most effective tool that enables successful learning across various end-user segments engagingly and cost-effectively. Since e-learning has posted several strides in the adoption of digital learning platforms, the scope of the internet in education has expanded from content delivery to interactive learning platforms, language training, functional skill development, proficiency testing, higher education pedagogy, video streaming of classes to corporate training, talent management, and e-governance. All these elements are anticipated to drive demand for stock images & videos from e-learning platforms.

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Recent Developments & Activities

  • On December 13th, 2021, Getty Images announced that it would become a publicly traded company within the first half of 2022.
  • On March 30th, 2021, Getty Images announced the acquisition of Unsplash, a free photo library and community. This acquisition is anticipated to bring further advancements in the market.
  • On September 7th, 2021, Shutterstock announced the acquisition of PicMonkey, a graphic design and image editing software. This acquisition is anticipated to complement Shutterstock’s content subscriptions and expand audience reach.
  • On October 26th, 2021, Shutterstock introduced Flex 25 Plan + Creative Workflow Tools. This is a multimedia subscription for single users that allows the download of stock images and stock videos indistinctly.

Why Should You Buy this Research Report?

  • Detailed information on factors driving the stock images and videos growth during 2022-2027.
  • Precise estimation of the stock images and videos market size and its contribution to the global market.
  • Accurate predictions about upcoming trends and changes in consumer behavior.
  • The stock images and videos market grew across APAC, North America, Europe, the Middle East & Africa, and Latin America.
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of stock images and videos market vendors.

Key Vendors Profiled in the Report

  •  Adobe Stock
  • Getty Images
  • Visual China Group
  • Shutterstock
  • 123rf
  • Agence France-Presse (AFP)
  • Agefotostock
  • Alamy
  • AP Images
  • Artlist
  • Can Stock Photo
  • Coinaphoto
  • Death to Stock
  • Depositphotos
  • Dissolve
  • Dreamstime
  • East News
  • Envato
  • Fotosearch
  • ImagineChina
  • Masterfile
  • The Mega Agency
  • Newscom
  • Photofolio
  • Pixta
  • Pond5
  • PR Photos
  • Redux Pictures
  • Reuters Images
  • SilverHub Media
  • Stocksy
  • SuStock Videotock
  • imagesbazaar
  • Videvo
  • NHK Video Bank
  • Nippon News
  • Motion Array
  • Storyblocks
  • WENN
  • ZUMA Press

Market Segmentation

  • Product
    • Still Images
    • Videos
  • License
    • Royalty-Free
    • Rights-Managed
  • Source
    • Macrostock
    • Microstock
  • Application
    • Commercial
    • Editorial
  • End-user
    • Marketers
    • TV & Film Producers
    • Media & Publishing Companies
    • Business & Individual Creators
  • Geography
    • North America
      • The U.S.
      • Canada
    • Europe
      • The UK
      • Germany
      • France
      • Spain
      • Russia
      • Italy
      • Sweden
      • Switzerland
      • Belgium
      • Netherlands
      • Poland
      • Turkey
    • APAC
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • Indonesia
      • Taiwan
      • Philippines
      • New Zealand
      • Malaysia
      • Thailand
    • Middle East & Africa
      • UAE
      • South Africa
      • Saudi Arabia
      • Egypt
      • Nigeria
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru

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