Pioneering technology removes the guesswork from creative production using data-driven analysis and insights to reduce media wastage and increase ROI

Spirable, the leader in data-driven creative, today announced the launch of its Creative Intelligence Suite, a breakthrough set of AI-powered creative tools, that make it easy for marketers to analyse and understand each element of their creative and its impact on attention. The result is reduced guesswork associated with creative production in order to produce the most high-performing creative in the most cost effective way.

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This technology combines three unique and critical components: proprietary computer vision with predictive attention modelling; historical creative and performance analysis; and channel best practice indicators. Now embedded within the Spirable platform, the Creative Intelligence Suite empowers marketing teams with the hands-on, pragmatic capability to apply AI-powered insights to the creative process – before, during and after launch.

“Performance marketing has evolved. The creative is now the most important factor in a campaign’s success. But, historically it has been one of the hardest areas to understand and control. Spirable’s Creative Intelligence Suite changes that, as marketing teams can now understand why a creative resonates with a particular audience and take immediate action to apply the learnings for continued performance improvements and the most effective storytelling.” Ger O’Meara, Co-Founder and CEO at Spirable.

Leading marketing agency McCann Manchester, were one of the first agencies to adopt the new technology. “Great ideas that help our clients grow their business are at the heart of everything we do. Spirable’s Creative Intelligence Suite provides us with an innovative and data-driven way to help our clients tell better stories in a way that impacts business outcomes. The best part is that Spirable delivers the intelligence to us clearly and concisely so we can act on it even before the campaign has launched – helping to reduce media wastage and achieve better ROI for our clients.” Jenny O’Sullivan, Head Of Digital Media at McCann Manchester.

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