Artificial Intelligence Operators Create Predictable Lead Flow for Marketo Users

Metadata, the patented platform for closed-loop account-based marketing, announced that it has joined the Marketo Accelerate ecosystem, the MarTech industry’s first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer’s journey.

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“Metadata is excited to be partnering with Marketo, the world leader in engagement marketing. Our smart integration enables Marketo clients to access the largest B2B prospect database of segmentation and multivariate advertising capabilities, allowing them to execute true closed-loop account-based marketing programs at scale,” said Gil Allouche, Founder and CEO at Metadata.io.

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Shai Alfandary, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo, added, “The Marketo Accelerate program provides emerging companies with a tailored program to grow their business with Marketo. The Metadata platform’s unique AI operator greatly expands campaign execution capabilities available to marketing teams to generate pipeline, making them a great fit for the Accelerate program.”

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Announced in 2017, Marketo Accelerate is a part of Marketo’s robust, best-in-class partner ecosystem, LaunchPoint. The program provides partners with full access to the Marketo Engagement Platform, sales enablement activities, co-marketing activities, and more to drive growth for their businesses. The inaugural partners of Marketo Accelerate – Cloudwords, Mintigo, Oktopost, SnapApp, and Uberflip – integrate into Marketo’s Engagement Platform, and together, empower marketers with the technologies they need to build a best-of-breed marketing platform to listen, learn, and engage with buyers seamlessly across channels.

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