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Metadata

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

Videofashion Chooses GrayMeta to Unlock the Value of Decades of Fashion Content

By Licensing Programs, Segments and Footage That Cover All Aspects of Fashion – Videofashion Will Leverage the GrayMeta Platform to Enable Their Audience to Search and License Their Content GrayMeta, the leading provider of professional media players and metadata solutions for content owners, recently announced that they have been chosen by Videofashion, who launched the genre of fashion video in 1976, to help optimize their 22,000-hour library of content. The GrayMeta Platform is an automatic metadata creation solution…

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's integration with LinkedIn's advertising APIs enables marketing managers to create, optimize, measure and ingest leads directly into their CRMs. With Metadata's new API integration, businesses that advertise on LinkedIn can now create and optimize account-based marketing (ABM) campaigns at…

Metadata Secures Second Patent for B2B Lead Generation Technology

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…

Metadata Joins the Marketo Accelerate Partner Ecosystem

Artificial Intelligence Operators Create Predictable Lead Flow for Marketo Users Metadata, the patented platform for closed-loop account-based marketing, announced that it has joined the Marketo Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer's journey. Also Read: SnapApp Joins Marketo Accelerate to…