Madison Logic Earns Record-Breaking Leader Badges for Its ABM Platform in the G2 Spring 2023 Grid

Account Based MarketingNative & Programmatic Advertising

By prweb On Apr 4, 2023

Peer-to-peer business review website recognizes the company’s leadership across multiple categories including Account-Based Advertising and Buyer Intent Data Provider

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it achieved record-breaking performance with 21 total badges in the G2 Spring 2023 Grid®, including Leader across seven categories. Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. These combined results further solidify the company as the prominent leader among B2B marketers.

“We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients,” said Tom O’Regan, CEO of Madison Logic. “As marketers are increasingly being asked to do more with less, they need access to strategic partners that help them achieve their goals. By leveraging the best data to identify and prioritize the accounts that matter most, our clients see results with a multi-channel ABM strategy and a persistent presence in the market that accelerates the buyer’s journey.”

Madison Logic was named a Leader across seven categories in the G2 Spring 2023 Grid:

Account-Based Advertising – Overall
Account-Based Advertising – Enterprise
Account-Based Advertising – Small Business
Buyer Intent Data Providers – Overall
Marketing Account Intelligence – Overall
Account Data Management – Overall
Account-Based Analytics – Overall

Additional recognition in the G2 Spring 2023 Grid:

High Performer – Account Data Management – Enterprise
High Performer – Account-Based Orchestration Platforms – Mid-Market
High Performer – Marketing Account Intelligence – Mid-Market
High Performer – Account-Based Analytics – Small Business
Easiest Admin – Account-Based Orchestration Platforms – Mid-Market
Easiest Admin – Account-Based Advertising – Small Business
Easiest Setup – Account-Based Orchestration Platforms – Mid-Market
Fastest Implementation – Account-Based Advertising – Mid-Market
Best Support – Account-Based Orchestration Platforms – Mid-Market
Easiest To Do Business With – Account-Based Orchestration Platforms – Mid-Market
Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
Best Meets Requirements – Account-Based Advertising – Small Business
Best Estimated ROI – Account-Based Orchestration Platforms – Overall
Best Estimated ROI – Account-Based Orchestration Platforms – Mid-Market

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The G2 Grids are calculated based on customer satisfaction and market presence within a product category. The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights, a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase. This allows marketers to identify in-market accounts, prioritize the right individuals to engage within an organization, identify content most likely to accelerate the sales cycle, and optimize the account experience with better metrics that validate engagement & pipeline impact. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.

Customers who published reviews on G2 describe how Madison Logic’s unparalleled account data and multi-channel ABM activation strategies empower them to convert their best accounts faster:

For Account Prioritization: “Getting deep account penetration is important to us, and Madison Logic does a great job of that.” – Adam S., Sr. Manager, Global Paid Media
For Best-In-Class Customer Support: “Customer support/success team is very helpful and supportive.” – Yan L., Digital Marketing Manager
For Campaign Measurement & Optimization: “Madison Logic platform enables us to have an integrated resource to monitor campaign performance and gather useful insights to optimize our demand generation campaigns.” – Jamie W., Account Executive

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