Sendoso Receives Highest G2 Score, Confirming that Sending Platform is Key to Successfully Executing ABM

Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success.

Revenue teams know that Account-Based Execution is not only about personalization, but also delivering a completely custom experience that requires relevant content and perfectly timed outreach and follow-up. Recent innovations to the Sendoso platform enable teams to build irreplaceable relationships with target accoaccpounts across the entire customer journey, not just at the top of the funnel, no matter where they’re working.

Earlier this year, financial technology company Snapdocs had to pivot from an in-person book launch party when social distancing measures were put in place, forcing them to cancel the event. They still wanted to get their book into the hands of their audience (especially now that meeting them in person wasn’t an option). Without missing a beat, the team leveraged Sendoso to deliver a physical copy of the book to each executive on their target account list. With this strategy pivot, the Snapdocs team was able to maintain their ABM strategy (even during a pandemic) and created multiple new sales opportunities that closed.

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“Personalized direct mail at scale is difficult to execute without a team. Sendoso has helped elevate our ABM program by offering personalized, thoughtful, and timely demand generation campaigns for brand awareness, pipeline development, and deal velocity,” said Colleen J, an account-based marketing manager and G2 reviewer. “We’re empowered to be creative while trusting the Sendoso team to execute on those plans. Our CS reps at Sendoso are great at what they do. The platform is easy to use and the API to Salesforce is seamless with no reporting issues in our 1+ year as a customer.”

“COVID-19 has accelerated the Account-Based market, with revenue teams now expected to be as quick, nimble, and ROI focused as possible,” said Dan Frohnen, CMO of Sendoso. “This means finding new ways to reach your target prospects in the quickest and most efficient way. Sendoso is the only way to bridge the online and offline worlds in this new normal and drive the efficiency needed to scale. Account-Based without offline touchpoints is nothing more than digital noise.”

G2’s report rates platforms algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. The G2 ranking takes into account several factors buyers should consider including product attributes, vendor market presence, customer satisfaction, G2 Net Promoter Score®, and the quality and age of reviews.

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“Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer of G2. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

Sendoso received a recommendation rate of 91% in this G2 report, with 98% of users rating the Sending Platform 4 or 5 stars. In addition to being ranked #1 in Account-Based Execution, Sendoso is also designated as a leader in three additional categories including Direct Mail Automation, Account-Based Direct Mail, and Promotional Product Management Software.

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