ActiveCampaign Appoints Tony Newcome As Chief Technology Officer

Technology leader brings experience from Salesforce and ExactTarget to ActiveCampaign

ActiveCampaign, a leader in intelligence-driven sales and marketing automation, announced Tony Newcome has joined the company as Chief Technology Officer. He brings more than 15 years of engineering experience, with more than 10 years in the martech space.

Tony Newcome
Tony Newcome

Tony joins ActiveCampaign from his role as an SVP of Engineering at Salesforce, where he spent more than four years leading engineering teams. Prior to his time there, Tony spent almost five years at ExactTarget where he helped scale the global platform.

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Jason VandeBoom
Jason VandeBoom

“In searching for a CTO, Tony’s experience was a natural fit for us,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “In addition to his deep knowledge of the martech landscape, he has joined and helped scale fast-growing companies from a similar stage to where we’re at today. I’m looking forward to seeing how Tony’s passion for balancing leading a team and understanding the technical complexities will contribute to the team and help us take our platform to the next level.”

As CTO, Tony will be responsible for evolving the technology strategy, scaling the infrastructure, and driving the team to execute on the product roadmap, giving small- and medium-sized businesses the platform they need to meaningfully connect and engage with their customers.

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“Having worked in the martech space for a majority of my career, I know ActiveCampaign’s approach to augmenting and informing human interaction through intelligent automation has us uniquely positioned to really drive the innovation curve and define what this space can and should be,” said Tony Newcome, CTO of ActiveCampaign.

Tony added, “I’m looking forward to scaling the platform to even more small businesses that typically can’t afford the sophisticated technology they need in order to thrive in the fourth industrial revolution.”

Tony joins the ActiveCampaign team, where he’ll work alongside leaders who came from Braintree,, Salesforce, and Sprout Social, as it continues to experience rapid growth across the board. Today, the company has more than 50,000 global customers, 275 employees — having added 150 in the last year alone, and opening its first international office in Sydney later this summer.

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