Ansira Included Among Partners To Leverage For Data Optimization
Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem’s Service Providers (October 10, 2017).
The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services providers use to support marketers and advertisers who are seeking to optimize the use of first, second, third and zero-party data. Today, marketers rely on a multitude of data providers, partners and platforms to acquire and activate the correct data for their business.
Ansira was listed in the Vendor Landscape: The Consumer Data Ecosystem’s Service Providers report, among vendors who can bolster a firm’s internal data expertise. In order to qualify as such, the vendors services must include: demonstrating expertise with processing PII-based, first-party data; helping clients identify and acquire external data appropriate to their needs; and demonstrating competence managing and utilizing multiple forms of consumer data.
Additionally, Ansira’s services support its clients with local and channel marketing, digital media buying and planning, CRM and loyalty programs, web and creative development and strategies and analytics.
“Now it is more important than ever that organizations provide the appropriate consumer insights service to enhance customer data strategy,” says Judge Graham, Chief Marketing and New Business Officer at Ansira. “Being cited in this report is such an honor as we enable ourselves to be in a position to continue to serve customers, grow and take a leadership role in the industry.”
Ansira is majority owned by Advent International, one of the largest and most experienced global private equity investors. Over the past five years, Ansira has grown revenue and EBITDA by 59% and 68%, respectively. Advent and Ansira continue to be open to strategic acquisitions to reinforce Ansira’s foothold as an industry leader. Ansira is focused on other best-in-class marketing services companies that would complement Ansira’s business while best positioning it for continued growth. Ansira continues to be the leader in modeling and activating 1st, 2nd and 3rd party data, delivering results for world-class brands, including 25+ Fortune 500 brands.