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Ansira

Ansira Appoints Matt Neisler as Chief Financial Officer

Neisler has twenty years of experience in financial leadership roles in the professional services industry Ansira Partners, Inc. ("Ansira"), a global marketing technology and solutions firm, announced that Matt Neisler  has joined the company as Chief Financial Officer. He will report to Ansira's Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions. Marketing Technology News: New Study Reveals Latinos Are Transforming Cultural Connections During…

Sincro Announces Automotive Partnership with Facebook

Sincro partners with Facebook to deliver vehicle catalogs that power Automotive Inventory Ads for auto dealers Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a result, dealers are now able to request a vehicle catalog from Sincro directly from their Facebook Business Manager, streamlining the process of creating Automotive Inventory Ads. "We are excited to partner with…

Ansira Completes the Acquisition of CDK Digital Marketing Business

Rebranded as Sincro, the Company Significantly Broadens Ansira's Local Marketing Solutions Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed on February 18, 2020, and is inclusive of all assets of the CDK Global Digital Marketing Business, including all advertising solutions and website services.…

Ansira Appoints Jay Dettling as Chief Executive Officer

Laurie MacLaren continues role as Chief Financial and Operating Officer Ansira has announced that Jay Dettling has joined the company as Chief Executive Officer, effective February 3. Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. “Jay has a proven track record of driving growth across many organizations as well as creating results for his clients. We are confident in Jay’s leadership and his ability…

Ansira Ranked As Top 20 Channel Marketing Software Vendor by Research In Action GmbH

Ansira Recognized for Strength in Channel Marketing and Enablement, and Partner Relationship Management SaaS and Software  Ansira Partners, Inc. ("Ansira") announced that Research In Action GmbH has recognized Ansira in two reports: Channel Marketing and Enablement SaaS And Software: The Top Global Vendors 2020, and Partner Relationship Management (PRM) SaaS And Software: The Top Global Vendors 2020, as part of its Vendor Selection Matrix™. The accolades from Research In Action GmbH, a German information and…

Ansira Appoints Laurie MacLaren as Chief Operating Officer and Chief Financial Officer

Unique Experience and Unparalleled Leadership Make Maclaren Distinctly Qualified for This New Role Ansira Partners, Inc., one of the most advanced marketing services and technology companies in North America, announced that Laurie MacLaren has joined the company in a newly formed role of Chief Operating Officer and Chief Financial Officer, based in the Dallas office. She will report to Ansira's Chief Executive Officer Daina Middleton. MacLaren replaces Gary Weller who served as Ansira's CFO for more than 10 years.…

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave: Through-Channel Marketing Automation (TCMA)…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, one of the largest independently-owned marketing agencies in the country and a leader in brand to local data-driven marketing and experience curation, was among the selected companies that Forrester invited to participate in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018 report. In this Wave report, Ansira was named as a Strong Performer and received…

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear it all the time: technology is evolving, data is king, the martech landscape is complex, and the Cowboys won another Super Bowl! (ok, 3 out of 4 isn’t bad.) Few debates that customer expectations are rising, however, we hear more and more of the following: “I’ll call an Uber, it…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Ansira Names Cindy McEntire as Chief People and Culture Officer; Promotes Adam Vandermyde to EVP of Operations

Expansion of Leadership Team Comes as Ansira Looks to Enhance Company Culture Ansira, one of the largest agencies in North America specializing in CRM, Loyalty, Marketing Solutions and Digital Strategies, with a focus on driving results at the local and national level, today announced that the Company has appointed Cindy McEntire as Chief People and Culture Officer, as well as promoted Adam Vandermyde to Executive Vice President of Operations. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Interview with Judge Graham, Chief Marketing Officer, Ansira

"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and how you got here? What inspired you to be part of a data-driven marketing intelligence company? Previously, I was co-owner & President of Sq1, a data-driven advertising agency. I sold Sq1 to Ansira in late 2015, and now, I am the agency's Chief Marketing and New Business Officer. I…

Ansira Named as Vendor Offering Holistic Support for Consumer Insights by Independent Research Firm

Ansira Included Among Partners To Leverage For Data Optimization Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem's Service Providers (October 10, 2017). The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services…