Ansira Appoints Ed McLaughlin as Chief Product and Technology Officer

McLaughlin joins the executive leadership team bringing more than 25 years of experience

Ansira Partners, Inc. , a global marketing technology and services firm, announced that Ed McLaughlin has joined the executive leadership team in the role of Chief Product and Technology Officer. He will report to Ansira’s Chief Executive Officer Jay Dettling and will oversee product strategy and business alignment.

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“Ed’s impressive experience makes him the ideal leader for Ansira’s product and technology teams,” said Dettling. “Ansira’s proprietary technology is a key differentiator in the industry and a significant driver of enabling distributed ecosystems today. In creating Ed’s role and bringing him on the leadership team, Ansira is doubling down on our ongoing commitment to invest in our industry-leading proprietary technology and further strengthen our capabilities that fuel automation and digital transformation for our clients.”

With over 25 years of technology and product experience, McLaughlin has served in multiple CTO roles in companies including Gannett Digital, TEGNA Digital, and McLaughlin has expertise in building digital products, big data solutions, complex content management platforms, and in innovating products for the media, consumer packaged goods, and automotive industries at large.

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“Ansira’s combination of marketing services and proprietary technology provides a unique opportunity for me in this new role,” remarked McLaughlin. “I look forward to working with the product and engineering teams to continue to refine and improve the technology capabilities and platforms that have already been driving success for clients across the automotive, retail, technology, and restaurant verticals for decades.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.