New plugin for Figma eliminates hours of manual email production, helping retailers launch campaigns faster.
Listrak, the cross-channel personalization platform, debuted Listrak Studio, which turns Figma designs into ready-to-send emails in minutes. With Listrak Studio, teams can design emails in Figma and transfer those designs directly into Listrak’s platform, dramatically reducing production time and eliminating the manual rebuild process between design and deployment.
Listrak Studio provides retailers with a plugin for Figma that converts designs into responsive, cross-client-tested emails that are saved directly into Listrak accounts and ready to attach to any campaign. With Listrak Studio, marketers combine the design freedom of Figma, where their teams already work, with Listrak’s proven email framework, validated across Outlook, Gmail, and other major clients. Featuring automatic content, image syncs and design recommendations built on Listrak’s email expertise, flagging issues like Gmail and iOS clipping before you send, Listrak Studio allows teams to launch campaigns faster.
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“It can often feel as though the pace of retail marketing moves at the speed of light. With Listrak Studio, marketing teams can now move that fast, too,” said Ross Kramer, co-founder & CEO, Listrak. “Listrak Studio eliminates rebuilding, copy-pasting and waiting on developers to translate designs into HTML, making the path from design to production-ready email faster, cleaner, and fully connected to the Listrak platform. As a result, teams can design production-ready emails at an unprecedented pace, potentially saving over 250 hours a year in email build time.”
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Listrak Studio is built for teams that design in Figma. It’s most useful for teams that:
- Run high-velocity campaign calendars and feel the lag between design approval and deployment;
- Want full creative control over desktop and mobile email styling without writing HTML;
- Do not have dedicated email developers on staff; or
- Rely on back-and-forth handoffs to bridge the gap between design and email production.
