Banner Before Header
Browsing Tag

Listrak

Listrak Joins Shopify Plus Certified App Program

Company Listed Among Elite Group of Partners With Best-In-Class Marketing Cloud Technology Listrak, the leading digital marketing cloud technology provider for retailers, announced their membership within the Shopify Plus Certified App program. Shopify Plus, which hosts Fortune 500 companies and some of the fastest growing brands in the world, relies on and trusts digital marketing platforms like Listrak to help deliver results to their clients. This certification validates that Listrak has met strict criteria and standards…

Listrak Announces Inaugural Revenue Gap Index to Support Retailers

Listrak, the leading digital marketing cloud technology provider for retailers, announced their first Revenue Gap Index. The index highlights the company’s methodology and approach to assess the effectiveness of email campaigns as well as a snapshot of how retailers’ digital marketing programs perform today. The Revenue Gap Index uncovers specific areas where retailers can drive incremental revenue opportunities and boost overall email campaign results to deepen engagement and loyalty with customers. On average, retailers…

Listrak Accelerates Revenue Growth for Retailers with Launch of New Integrated Identity-Based GXP Platform

Retailers can now identify anonymous visitors to maximize marketing spend and boost revenue Listrak, the leading digital marketing cloud technology provider for retailers, announced the launch of Growth Xcelerator Platform (GXP). GXP integrates identity resolution capabilities within Listrak’s suite of cross-channel marketing tools to deeply personalize customer interactions. Marketers can leverage GXP to respond to customer signals in order to drive stronger engagement and produce dramatically higher levels of revenue.…

MarTech Interview with Ross Kramer, CEO at Listrak

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics

The Partnership Combines Persado's AI-Generated Marketing Language with Listrak's Automation and Analytics Platform Listrak, a customer analytics CRM and cross-channel marketing automation platform, announced a strategic partnership with Persado, a leading provider of AI-generated marketing language, to help brands generate the exact language that will resonate most with their audience and drive business results. The collaboration will integrate Persado’s Pro Email AI-content generation platform with Listrak’s CRM…