Bloomberg Línea, a forthcoming multi-platform business news brand from Bloomberg Media and Falic Media that will serve Latin America and the Caribbean, has selected Arc XP to power its site and publishing workflow when it launches later this year. With Arc, Bloomberg Línea will go live with the most modern and sophisticated digital experience platform, including tools for robust content creation, seamless and efficient workflow, multisite capabilities, multichannel distribution, and a flexible, extensible site infrastructure to ensure an exceptional user experience across platforms.
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“Arc joins our mission to become the leading business news brand in Latin America and the Caribbean, supporting Bloomberg Línea to deliver first-class stories with time-to-market to different countries and time zones,” said Leon Falic, Chief Executive Officer of Falic Media.
“We are a mediatech company at heart, born and raised on digital, and we are open to have a dynamic platform like Arc to enable our multi-cultural teams across the Americas to deliver content to millions of readers in real-time,” said Kaio Philipe, Chief Operating Officer of Bloomberg Línea.
Bloomberg Línea will harness the global resources of Bloomberg Media and the strength of Bloomberg’s 2,700 journalists and analysts in 120 countries to create a news destination for the fast-growing business audience in Latin America and the Caribbean, delivering extensive coverage of the companies, people, events and ideas shaping the markets in those regions. It will feature translated Bloomberg content and produced by a team of over 70 staff from around the regions.
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“We’re incredibly pleased that Falic Media has selected Arc to power this significant expansion of their business. It’s a testament to the growth and success the platform has enabled for its customers in Central and South America as well as a reflection of the standard we’ve set for digital innovation and transformation in the media industry globally,” said Scot Gillespie, CTO and GM of Arc XP. “Arc’s multichannel capabilities will position Bloomberg Línea to serve as an essential source for global business news as well as more localized coverage, enabling journalists to seamlessly manage content for dozens of sites specific to the countries in the region while also serving readers in two languages.”
Bloomberg Línea will cover a broad range of topics relevant for decision makers and future leaders, including world news, business, economy, politics, markets, industries, culture/lifestyle, science and technology.
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