Spilman Has Helped Achieve A Steady 90 Percent Customer Retention Rate
Criteo S.A, the leading commerce marketing technology company, announced the promotion of Mollie Spilman, one of the most respected executives shaping today’s competitive advertising and commerce marketing landscape, to Chief Operating Officer. Spilman joined Criteo in 2014 and leads all commercial teams — revenue, supply, operations and marketing — globally.
During her tenure, Spilman has been instrumental in Criteo’s growth to a nearly two billion dollar revenue business and has helped achieve a steady 90 percent customer retention rate. She excels at the integration of global go-to-market strategies across product and marketing teams to ensure that Criteo delivers to retailers, brands and other commerce companies the highest sales performance from their marketing investments through Criteo’s open Commerce Marketing Ecosystem.
“Since day one, Mollie has brought deep experience and a strong, fresh strategic point of view to how Criteo approaches the agile and dynamic environment of commerce marketing. Criteo is a trusted partner to retailers, brands and other commerce companies and everything we do is rooted in our mission to enable them to better compete in a data and technology driven environment. Mollie understands the complex and nuanced challenges our customers face and is expertly positioned to ensure that Criteo exceeds expectations as we help to reshape the future of commerce marketing,” Eric Eichmann, CEO, Criteo said.
“I am honored and humbled to expand my role at Criteo while continuing to work alongside the industry’s most talented and driven team members who reach new heights every single day in order to achieve our aggressive growth and innovation goals. Criteo is at the forefront of an e-commerce industry that is defined by change, uncertainty and ever-shifting expectations. I am confident that we will sustain the strong momentum realized at the start of 2017, and I am committed to the continuation of our market leadership and success,” Mollie Spilman, COO, Criteo said.
Most recently, Spilman won the Working Mother of the Year Award, a Silver Stevie award for ‘Female Executive of the Year’ and is ranked the fifth most powerful woman in mobile advertising by Business Insider. Prior to Criteo, her two-decade career in advertising included executive roles at Millennial Media, Yahoo, Advertising.com/AOL and Time Inc.