LeadSift Partners wIntentsify.io to Help B2B Marketers Action Contact Level Intent Signals Programmatically

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform

LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level.

This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging with their competitors, and then act on that intel to engage identified accounts, quickly and meaningfully.

Marketing Technology News: Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

More than just buyer intent data, end users benefit from an ultra efficient, turnkey solution–including intent-driven programmatic advertising and lead generation–resulting in increased target-account engagement, conversion rates, return on media spend, and brand experience. A once tedious workflow becomes an effective way to quickly adjust demand generation efforts according to changing market needs.

“One of the biggest challenges with Intent Data is properly actioning it,” says LeadSift CEO Tukan Das. “To properly leverage intent signals, marketers need to reach buyers via multiple different channels–targeted ads, personalized email nurtures, content syndication programs. Partnering with Intentsify will allow marketers to make activating the Intent Data super easy–while measuring the exact impact on their pipeline.”

Marketing Technology News: Household Consumer Packaged Goods Sales up 17% in June Compared to One Year Ago

“The incredible value of intent data has been proven,” says Intentsify co-founder, Mike Kelly. “Unfortunately, converting intent insights into impactful actions is an immense roadblock for many B2B marketing teams. By combining two complementary intent data sources, the new integration with LeadSift not only provides marketers with a more powerful view into prospects’ interests and readiness to buy, but it also helps ensure such prospect intel translates to meaningful, demand-generating engagements.”

“When two uniquely different data sets both identify the same intent signals, that’s powerful,” says John Phillips, Director, Partnerships & Demand Generation at Nerdery. “When you have a solution that aggregates and digests those signals for you, and then helps you act on those signals to engage prospects, that’s even more powerful, because it’s efficient. That’s exactly what this partnership provides.”

Marketing Technology News: Fanplayr Expands Office in New York City