Oro, Inc., Continues Expansion with Senior Appointment in Germany, Switzerland and Austria

Oro, Inc., the company behind OroCommerce, the No.1 B2B eCommerce platform, announced the appointment of Matthias Henrichs as the company’s new Regional Manager for the DACH region, which includes GermanySwitzerland and AustriaAlexander Shashin, who had initially been charged with building early awareness and partnerships in the region, will now be running sales and focusing on mid and  large enterprise opportunities.

Since Oro’s introduction into the DACH market, the company’s eCommerce platforms have generated widespread interest and accelerated adoption from some of the region’s largest and most prominent B2B merchants and manufacturers. Oro’s early adopters include Haneu Katalog GmbH, a German seller with 50 years of history providing quality transport, warehouse technology and operating equipment, and, more recently, Testrut, a German international trading house with more than 80 years of history selling kitchen wares, bath accessories, lawn supplies, and fireplace and furnace accessories.

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Henrichs is a seasoned B2B executive with almost two decades of experience working at some of the world’s largest and most successful business technology companies. Prior to joining Oro, he served as a business development executive at Capgemini, a multinational business consulting company with more than 200,000 employees in 40 countries and nearly $15 billion in annual revenue. Before Capgemini, Henrichs worked in sales and business development at companies including Hewlett-Packard, Ariba (acquired by SAP), Siemens Business Services, and Integrata (now part of CGI).

Yoav Kutner
Yoav Kutner

“The DACH Region is one of our fastest growing and most important markets,” said Yoav Kutner, CEO and co-founder of Oro, Inc. “With his unparalleled background and expertise in business- to- business technology, I’m confident that Matthias will take our German presence to a whole new level.”

In his new role as manager of DACH region, Henrichs will oversee all aspects of sales, partnerships, marketing, and operational activities, with the goal of driving continued adoption of the award-winning OroCommerce platform in this strategic market.

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