Oxcyon In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Oxcyon In Gartner's 2018 Magic Quadrant for Digital Experience Platforms

Oxcyon Inc. and Its Centralpoint Technology Have Been Included by Gartner Inc. in the 2018 “Magic Quadrant for Digital Experience Platforms” 

Oxcyon was named one of only 10 vendors headquartered in the US in this new and emerging $18 Billion market (projected by 2021), alongside Microsoft, Oracle, IBM, Salesforce, and Adobe.

“Who would have thought that an underdog software company from Cleveland could rank in the same Gartner Magic Quadrant with software giants? People forget, at one point, Microsoft was an underdog, too, and they leveled the playing field. We’re doing the same thing now,” ” says Samuel Keller, Oxcyon CEO.

“Oxcyon levels the playing field by building qualified prospects a high-fidelity prototype of their Digital Experience Platform at no charge before they enter an agreement with us,” says Keller.

Oxcyon In Gartner's 2018 Magic Quadrant for Digital Experience Platforms
Samuel Keller

“Given the breadth and functionality that Digital Experience Platforms promises, it is essential Oxcyon prove all of its superior capabilities and demonstrate how we can harmonize disparate datasets for each user securely from a central point. Most importantly, it eliminates the client’s risk in selecting a platform,” he adds, continuing, “Customers today should demand this from any vendor or consultant, proving market readiness (time to market) and their ability to meet challenges regarding long-range scalability (prior to signing).”

Also Read: How Marketers Can Optimize $682 Billion in Expected Spend in 2018

Centralpoint’s unique N-tiered architecture cascades information to each user based on their audience, region, role and/or attributes. Next, the user’s interactions with that information — clicks, collaboration, tests, orders, edits, or any other action — are stored by Centralpoint yielding valuable business intelligence from each user, giving insight into workflow, usage patterns, anything that can then trigger recommendations or alerts to each user based on that interaction. It acts as a rules engine to manage any conditions across any users, democratizing their interactions simultaneously.

Centralpoint’s RESTful Web API allows this captured user experience data to feed or integrate to any back-office CRM, ERP or compliance system(s).

Also Read: Media Is Hard and We Suck at It; And, How to Be Better in 2018

“It is the lipstick on the pig, managing all users by any roles, audiences or channels,” says Keller.

“Although each organization is completely unique, the need to centralize information to cascade through their many audiences and user roles is not, and the high-fidelity prototyping we provide clarifies this need for clients at our first meeting,” says Keller.

Oxcyon’s bi-weekly (pull) updates allow clients to stay ahead of their competitors and evolve as technology evolves, regardless of where they choose to host. “This approach eliminates obsolescence traditionally found with left-behind applications,” says Keller.

“Even though we’re a technology company, we believe modern vendors interested in building long-term relationships with their clients should also be in the risk-management business,” says Keller.

Recommended Read: Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *