Randall-Reilly to Acquire Trimble’s Iron Solutions Business

Trimble and Randall-Reilly LLC  announced that Randall-Reilly, a leading B2B data and analytics platform for transportation, construction, agriculture and other industrial markets, has entered into a definitive agreement to acquire Trimble’s Iron Solutions business. The transaction is expected to close in the third quarter of 2021. Financial terms were not disclosed.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

Iron Solutions serves the heavy equipment industry, providing market information, analytics-based intelligence and cloud-based enterprise systems to facilitate equipment transactions and improve dealer and lender productivity.

“EDA by Randall-Reilly is a leading equipment market intelligence platform and last year we launched equipmentexperts.com, a disruptor in used equipment merchandising,” said Matt Reilly, president and CEO of Randall-Reilly. “The addition of Iron Guides, a market standard for used equipment valuation among lenders enables us to super-serve both our dealer and buyer audiences.”

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

“We are continually evaluating our portfolio of businesses as we work on the execution of Trimble’s Connect and Scale 2025 strategy,” said Rob Painter, president and CEO of Trimble. “As we refocus our efforts on Trimble’s core capabilities, Iron Solutions will be an ideal fit with Randall-Reilly’s existing portfolio of market intelligence solutions.”

Trimble’s Iron Solutions business has been reported as part of the Resources and Utilities Segment. The sale will not have a material impact on Trimble’s segment or overall financial results.